New Balance 327 New Balance 327

New Balance 327

The New Balance 327 debuted April 2020 in collaboration with French-Moroccan brand Casablanca.

Touted as “the ultimate leisure shoe,” the New Balance 327 is inspired by runners from the 1970s – namely the New Balance 320 (1976), New Balance 355 (1977), and New Balance SuperComp (1977). The silhouette's standard build consists of: pigskin suede overlays atop nylon bases, oversized lateral “N” logos, and aggressive, studded rubber outsoles. Special releases of the model have used premium leather across its uppers and metallic hardware.

While yet to boast the wide-availability of its New Balance 990v5 and New Balance 997 counterparts, the New Balance 327 has followed up its limited debut with Casablanca with dozens of joint and solo-efforts. European retailer size? and Japanese brand MADNESS have added their own touches to the New Balance 327. On the solo front, New Balance has added classic grey, navy, and black to the retro-inspired model, but also bolder orange, yellow, blue, and even a multi-colored arrangement for Pride 2020.

Despite missing ENCAP and ABZORB technology from the Steve Jobs-approved New Balance 992, the New Balance 327 has quickly garnered widespread attention and praise for its equal-parts heritage and modern design, as well as the current “dad shoe” trend. Notable proponents of the New Balance 327 include Kendall Jenner and Westside Gunn of Griselda Records.

The New Balance 327 retails for $100 USD, although collaborations are usually priced at or above $150 USD. Furthermore, the model has globally launched in options for both men and women (sizes for kids are yet to be seen).

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