New Balance 327

The New Balance 327 is a lifestyle sneaker from North American sportswear company, New Balance. debuted April 2020 in collaboration with Charaf Tajer’s French-Moroccan brand, Casablanca.

Touted as “the ultimate leisure shoe,” the model is inspired by runners from the 1970s – namely the New Balance 320 (1976), New Balance 355 (1977), and New Balance SuperComp (1977). The silhouette's standard build consists of: pigskin suede overlays atop nylon bases, oversized lateral “N” logos and aggressive, studded rubber outsoles. Special releases of the model have used premium leather across its uppers, as well as metallic hardware.

While yet to boast the wide-availability of its New Balance 990v5 and New Balance 997 counterparts, the vintage-inspired pair has followed up its extremely-limited debut with dozens of joint and solo-efforts. European retailer size? and Japanese brand MADNESS have added their own touches to the 327. On the solo front, New Balance has added classic grey, navy and black to the retro-inspired model, but also bolder orange, yellow, blue, and even a multi-colored arrangement for Pride 2020. Given the sneaker’s momentum at the end of 2020, the Boston-based brand will surely continue delivering notable takes of the low-top option.

Despite missing ENCAP and ABZORB technology from the Steve Jobs-approved New Balance 992, the New Balance 327 has quickly garnered widespread attention and praise for its equal-parts heritage and modern design, as well as the current “dad shoe” trend. Notable proponents of the New Balance 327 include Kendall Jenner and Westside Gunn of Griselda Records.

The model retails for $100 USD, although collaborations are usually priced at or above $150 USD. Furthermore, the model has globally launched in options for both men and women (sizes for kids are yet to be seen).

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New Balance 327

New Balance 327 Adds Corduroy To A “Protection Pack” Style Build

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By Sneaker News October 4, 2023

The New Balance 327 “Made In Japan” Is Crafted With High Quality Tochigi Leather

In terms of quality and build, New Balance is leagues above, as they continue to produce a wide range of models in both the USA...

By Michael Le October 7, 2022

New Balance Upgrades The 327 And 574 With Winter-Ready Materials

Spring may be just around the corner, but cold, snowy weather is still prolific throughout many parts of the country. New Balance, in response to...

By Michael Le January 21, 2022

atmos Applies A “Realtree Camo” To The New Balance 327

While Realtree is known for its camouflage among hunters and other outdoors-enthusiasts, the company has enjoyed several streetwear and sneaker-related co-signs over the years. The...

By Jovani Hernandez January 19, 2022

Seasonal “Madras Orange” Is Now Available On The New Balance 327

The New Balance 327 is nearly two years removed from its April 2020 debut, but it continues being a go-to option for sneaker enthusiasts looking...

By Jovani Hernandez December 14, 2021

COLORSxSTUDIOS Brings Its Clean, Monochromatic Aesthetic To The New Balance 327

Known for its showcasing a roster of renowned musical talent against minimalist, monochromatic set designs, COLORSxSTUDIOS – or simply COLORS – has recently unveiled a...

By Jovani Hernandez November 29, 2021

BANDIER And New Balance Unveil Second 327 And Apparel Collaboration With Genie Bouchard’s Help

New Balance has enjoyed unprecedented time in the spotlight over the last three years, thanks in part to thoughtful, high-quality collaborations. The North American institution’s...

By Jovani Hernandez November 25, 2021

Shoe Palace Patchworks Together Bandanas For Their Two New Balance 327s

With Shoe Palace‘s next New Balance collaboration, the retailer is highlighting the beloved 327. In two colorways, the shoe sports a number of different bandana...

By Michael Le November 11, 2021

Joshua Vides Pays Homage To The “PROCESS” With First-Ever New Balance Collaboration

Even outside his own collaborations, Joshua Vides has left an indelible mark on sneaker culture as whole. His monochromatic vision, which effectively turns the cartoons...

By Michael Le November 2, 2021