New Balance 550

The New Balance 550 is a lifestyle sneaker from New Balance
designed by legendary sneaker architect and “The Godfather of dad shoes,” Steven Smith. Rooted in basketball-ready
design, the silhouette was reintroduced in 2020 by the Teddy Santis-led Aimé Leon Dore (ALD). It has since been established as one of
New Balance’s best-selling lifestyle shoes on the market.

Check out some frequently asked questions about the New Balance 550 below, followed by the latest news, “Where to Buy”
guides, and features.

When did the New Balance 550 debut?

The New Balance 550 originally released in 1989 under a “P550 Basketball Oxford” model name. The low-top basketball shoe featured premium smooth and perforated leather uppers, breathable mesh interior lining and a rubber sole unit. At the time, the New Balance 550 was not very popular as it could not compete with the technology-forward basketball shoes of the time, such as the Reebok Pumps, Nike Air, Air Jordan, etc.

When did the New Balance 550 return?
The New Balance 550 made its celebrated return in Fall 2020 as a collaboration with Aimé Leon Dore. The shoes instantly became one of the most coveted sneakers of the year, which led to a full assortment of 550 collaborations with the NYC-based brand.
How much is the New Balance 550?

As of Spring 2024, pricing for the New Balance 550 is as follows:

  • • Men’s $110-130
  • • Women’s: $110-130
  • • Big Kids: $95
  • • Little Kids: $80-$85
  • • Toddler: $70
What are the most popular New Balance 550?
The most popular 550 colorways tend to be the classic white-on-tone colorways. White or off-white leathers, paired with a secondary accent color seem to go with every outfit.
Where can I buy the New Balance 550?

The 550 is available for purchase on in full family sizes.

Why is the New Balance 550 so popular?

The New Balance 550 became the “it” shoe among sneaker heads and fashionistas when it first returned in Fall 2020. In 2021, the 550 became one of the most coveted silhouettes on the market, and by 2022, New Balance had increased production of the model as part of its seasonal product offerings.

The 550 gained popularity for a number of reasons; it was something entirely “new” to the market as it hadn’t released since its original run in 1989. It also gave sneaker-heads something other than the typical Air Force 1 and Dunk to get interested, which Nike had over-saturated the market with.

What are the best New Balance 550 collaborations?
The collaborations with Aime Leon Dore are still considered to be the king of the 550 collaborations, but other projects with Joe Freshgoods, Rich Paul, BEAMS and Comme des Garcons commanded plenty of attention.
Will the New Balance release in 2024?


The New Balance 550 will be among the more available models from New Balance. Several colorways are available right now on

New Balance 550

The Women’s New Balance 550 Surfaces In “White/Mauve”

Unless things change drastically over the course of the next few weeks, the New Balance 550 stands to be one of the biggest shoes of...

By Andrew Rizzo June 5, 2024

New Balance Adds White Lace Material To The 550

We’ve documented the Boston brand’s need to experiment with the New Balance 550 plenty at this point, but even given that prompt, their creatives continue...

By Matt Varga June 4, 2024

The New Balance 550 Readies For Summer In “Angora/Copper”

New Balance just dropped a fresh New Balance 550 colorway ahead of summer, furnishing a contemporary palette on a new women’s pair. The design fits...

By Andrew Rizzo May 30, 2024

The New Balance 550 Takes On Kentucky Blue

Though the New Balance 550 has found new life as the lifestyle shoe de jour for the Boston Brand, its basketball origins are never too far...

By Matt Varga May 26, 2024

The New Balance 550 “Sashiko Pack” Is Available Now

Though the New Balance 550 is only a few years into its renewed run, the sheer demand and resulting supply has expedited its life cycle....

By Matt Varga May 24, 2024

The New Balance 550 “Sea Salt” Pack Reflects On Aimé Leon Dore’s Collaborations

Since its introduction to the market by Aimé Leon Dore in late 2020, the New Balance 550 has experienced a meteoric rise in popularity, only...

By Sneaker News May 24, 2024

“Linen” Tones Hit A Shaggy Suede New Balance 550

Still functioning as the crux of the NB line three years into its renewed life cycle, Boston designers have started taking more risks with the...

By Matt Varga May 2, 2024

The Women’s New Balance 550 “Linen” Lands In Stores Soon

The New Balance 550 keeps surfacing in new styles, picking up different materials, design themes, and color blocking patterns across a huge selection of widely...

By Andrew Rizzo April 26, 2024

This Might Be The Most Luxurious New Balance 550 Ever Made

There are more sneaker customizers now than ever before, so it takes something really creative and well-executed to stand out from the crowd. Sneakerheads in...

By Andrew Rizzo April 25, 2024