Yeezy

YEEZY was/is the official name of Ye’s (FKA Kanye West) sneakers for Nike, adidas, and now his independent footwear and apparel brand. It first appeared with Nike in 2009 with the release of the Air Yeezy, which dropped in three colorways (“Blink,” “Zen Grey,” and “Net”). Nike followed with a sequel in 2012 called the Air Yeezy 2, released in two colorways (“Solar Red” and “Pure Platinum”). The legendary “Red October” released in February 2014 and was the last Nike sneaker Ye designed.

YEEZY then became the official name of the adidas footwear line created by Ye and the German sportswear brand. The partnership officially began in November 2013 and lasted until October 2022, when it came to an unceremonious end that included public jabs and legal conflict.

Following that partnership, Ye returned to his own independent label known as YEEZY. It’s created quite a buzz for its surprisingly low price points, particularly in footwear. The most popular model remains the YEEZY Slides (YS-01), essentially an independently made version of Ye’s popular adidas Yeezy Slide. The YEEZY 800 has also generated plenty of buzz as Ye’s first major sneaker release following his adidas breakup.

Ye’s independent label also got a major push when it announced that its footwear would be stocked at select JD Sports locations. Several models will be available for in-store and online purchase starting August 13th, 2026.