adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

The adidas Crazy 2 “Silver Metallic” Just Dropped

Updated June 12th, 2025: The adidas Crazy 2.0 “Silver Metallic” just dropped on adidas.com for $160; see the Where To Buy link below, or get...

By Sneaker News 2 hours
3418

adidas Stays On-Trend With A New Soccer-Inspired F50 Taekwondo

If riding the #bootsonlysummer trend is the assignment, adidas can play that game. While we wait on the viral walkable adidas soccer cleat to arrive...

By Andrew Rizzo 6 hours
399

The adidas “Made In Italy” Line Expands With A $400 adidas Italia

The Three Stripes’ “Made In Italy” program has been firing on all cylinders as of late. A handful of Sambas, Gazelles, and Superstars have gotten...

By Andrew Rizzo June 11, 2025
698

adidas Is Releasing Anthony Edwards 1 Low Football Cleats In 2026

Expect more adidas Anthony Edwards 1 Low releases in 2026, but likely not in versions you had expected. While the Anthony Edwards 2 will be...

By Sneaker News June 11, 2025
3326

Satou Sabally Shows Off “Unicorn” adidas DON Issue 6 PE

Even before a minute of actual basketball was played, the Phoenix Mercury entered the 2025 season knowing full well they were embarking on a new...

By Matt Varga June 11, 2025
581

adidas Released A Samba For Real Madrid Diehards

adidas is marching on in their effort to celebrate some of Europe’s most storied clubs and their most storied “terrace culture” icons. Up next in...

By Matt Varga June 10, 2025
473

First Look At The adidas Fear Of God Athletics Basketball II “Lemonade”

The fact that the adidas Fear of God Athletics Basketball I wasn’t exactly fit for the hardwood isn’t a secret — it’s something that Jerry...

By Matt Varga June 9, 2025
1669

The adidas Samba Switches Into Black And “Lucid Pink”

Seemingly more than ever, adidas has something for everyone. The brand is once again a leader in the basketball world via silhouettes like the AE1...

By Matt Varga June 8, 2025
478

Spooky Season Comes Early On This adidas Samba

It’s far too early to start thinking about Halloween, but this adidas Samba is already there. The Three Stripes’ most ubiquitous and longest-running model is...

By Andrew Rizzo June 7, 2025
394