adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.


Deadpool & Wolverine Appear On adidas Collaboration Ahead Of Movie Premiere

The upcoming Deadpool & Wolverine is a major moment on a few different fronts; it’s a huge hinge point for the MCU at large, and...

By Matt Varga 8 hours

Fear Of God Athletics And adidas Return This August

After fans waited nearly three full years for Fear of God x adidas final products, the two partners are ensuring that the hype around their...

By Matt Varga 9 hours

adidas Taps Gunna To Debut The Aruku In London

Capitalizing on the energy surrounding London’s WIRELESS Festival, adidas Originals called on Gunna to officially introduce its latest new model to the world. The Adizero...

By Andrew Rizzo July 17, 2024

Solebox Rings In Paris Location With adidas Handball Spezial Collab

German-born retailer Solebox has been steadily spreading its wings across Europe, cutting the tape on locations in Barcelona, Brussels, Netherlands and Vienna in its two...

By Matt Varga July 16, 2024

The adidas AE1 Shines In “Silver Metallic”

Anthony Edwards’ shoes are back in a big way. With the release of the AE1 “Ascent” pack bringing one of the defining 2024 silhouettes back...

By Matt Varga July 15, 2024

The adidas D.O.N. Issue #6 Cleans Up With White And Silver Metallic

The annual ultra-exclusive “White Party” was attended by plenty of notable names in footwear, but Donovan Mitchell is the latest to capitalize on its theme....

By Matt Varga July 13, 2024

Anthony Edwards’ adidas AE1 Low “USA” Appears In Third Alternate Colors

All eyes are on Paris for the 2024 Olympic Games, and specifically for sneakerheads; the USA men’s national basketball squad. The storylines have been abundant...

By Andrew Rizzo July 12, 2024

Anthony Edwards Signs Multi-Year Extension With adidas

Anthony Edwards and adidas are in it for the long run. The signature athlete has signed a multi-year extension with adidas that will pay the...

By John Kim July 10, 2024

MLS And adidas Originals To Launch A Slew Of Team-Inspired Gazelles

Building off the momentum of their previous Inter Miami & Lionel Messi collabs, adidas is rolling out a footwear collection for a new batch of...

By Matt Varga July 9, 2024