Author Archives: John Kim

Why The Sneaker Industry Is Shifting Toward Female Pop/Style Icons

September 18, 2017 BY / 4.3 / 5

A major part of marketing in the sneaker industry is the joining of forces with the biggest stars in the world. In the 1990s, it was all about the athletes who exuded their own flair while winning at the highest level – the Jordans, the Agassis, the Griffeys, the Deions. In the 2000s, pr...Read More

Why You Shouldn’t Be Surprised That adidas Has Surpassed Jordan Brand

September 18, 2017 BY / 3.21 / 5

adidas has officially taken over the number 2 spot on the list of the best selling U.S. footwear brands, but you should not be surprised. A brand the seemingly struggled to exist just a few years ago is now flourishing thanks to the obvious (better product and marketing), but this all comes do...Read More

The Future Of Sneakers Lies In Materials Science, And Nike Just Changed The Game Again With FlyLeather The Future Of Sneakers Lies In Materials Science, And Nike Just Changed The Game Again With FlyLeather

September 18, 2017 BY / 4.1 / 5

While moments in history drive the culture of sneakers, it’s the technology and innovation that promise us an untapped world of possibilities. In 2012, Nike revolutionized the entire industry with Flyknit; every brand chasing them followed suit with their own renditions of knit uppers an...Read More

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Steph Curry Responds To Kevin Durant’s Comments About Under Armour

September 11, 2017 BY / 2.62 / 5

A strong bond in the locker room is a contributing factor to the success of any sports team, especially when that room is filled with several superstar-caliber players. For the Golden State Warriors, the locker room test has some additional layers beyond basketball because Steph Curry and Kevi...Read More

“The Ten” By Virgil Abloh Proves That Nike Is Doing What No Other Brand Can

September 7, 2017 BY / 3.12 / 5

In New York City and London, Nike and Virgil Abloh have embarked on “OFF CAMPUS”, a temporary space with the sole ambition of inspiring and educating the youth. While product will be available for purchase, that almost becomes an afterthought. The true prize is the creative stimula...Read More

Jordan Brand Unveils The Air Jordan 32 Jordan Brand Unveils The Air Jordan 32

August 29, 2017 BY / 4.48 / 5

The storied Air Jordan legacy is renowned for its obsession to detail and the seamless delivery of innovation and style. Time and time again, Jordan Brand designers have delivered the message that a high-performance basketball shoe can be equally effective in its beauty, and back in 1987 that ...Read More

Why Nike, adidas, Under Armour, or Jordan Brand Should Sign Lonzo Ball Immediately

July 17, 2017 BY / 2.97 / 5

Lonzo Ball is achieving the big spotlight in all the right ways. Not only is he tearing it up in Summer League, he’s sending a message to the big four brands that he’s ready to re-open negotations – only it’s clear that gaining his services will require a richer compens...Read More

What To Expect From Lonzo Ball’s Sneaker “Free Agency”

July 14, 2017 BY / 4.11 / 5

If Lavar Ball has taught his son anything over the last few months, it’s to do whatever it takes to get a response out of anyone listening. Lonzo’s methods have certainly been much quieter than those of his father, and he’s going about it in the right way – by playing i...Read More

Retail Pioneer colette Paris To Close Its Doors In December

July 12, 2017 BY / 1.61 / 5

One of the most influential boutique retail shops in history is closing its doors this December after twenty years. colette made this sudden announcement earlier today, citing founder ...Read More

Why Nike Should Sign Conor McGregor

July 7, 2017 BY / 3.89 / 5

Celebrity endorsement deals with shoe brands matter so much more in this day and age. While athletes are the ones putting the right shoes to work, it’s the singers, actors, and general influencers that seem to make the deeper cuts when it comes to pitching products to the masses. Only re...Read More

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