Author Archives: John Kim

Lonzo Ball is achieving the big spotlight in all the right ways. Not only is he tearing it up in Summer League, he’s sending a message to the big four brands that he’s ready to re-open negotations – only it’s clear that gaining his services will require a richer compens...Read More

If Lavar Ball has taught his son anything over the last few months, it’s to do whatever it takes to get a response out of anyone listening. Lonzo’s methods have certainly been much quieter than those of his father, and he’s going about it in the right way – by playing i...Read More

Celebrity endorsement deals with shoe brands matter so much more in this day and age. While athletes are the ones putting the right shoes to work, it’s the singers, actors, and general influencers that seem to make the deeper cuts when it comes to pitching products to the masses. Only re...Read More

Ernest Kim needs no introduction, but we’ll go ahead and do it anyway because the man is simply deserving. Known as “Professor K”, Ernest started one of the earliest sneaker sites called Kicksology.net, the only source for in-depth reviews of basketball footwear and sneakers ...Read More

There’s an old saying – “there’s no such thing as bad publicity”. That phrase has evolved over time, as news and headlines get disseminated far quicker in the digital age, with opinions forming just as quickly. LaVar Ball, father to Lonzo and two other sons, has been relentless i...Read More

Lonzo Ball may be one of the most talked about pro prospects in sports history, but in this day an age, there is such thing as bad publicity. While Lonzo has stayed relatively quiet and let his hoops do the talking, father Lavar has made him and his sons the butt of many jokes thanks to his ou...Read More

For decades, Nike has flexed its innovative muscles through performance footwear. Some view their shoes as wearable art, while others depend on their products solely for performance use. What every Nike product has in common is that they were created to serve a real purpose, and for decades th...Read More

PSNY’s Air Jordan 12 collaboration is returning in a big way this Summer. The NY-bred designers gave the basketball shoe a heavy upgrade, wrapping the entire silhouette in a rich suede material in eye-catching tonal colors. We already showed you a detailed look at the “Wheat”...Read More