Author Archives: John Kim

Jordan Brand President Larry Miller Speaks On The Challenges Of Keeping The Brand Relevant

November 17, 2017 BY / 2.42 / 5

Footwear brand rankings and relevancy continue to shuffle as we approach 2018 and business strategies of the past are exactly that – in the past. Jordan Brand has felt the brunt of this industry shift as they’ve dropped their #2 spot in U.S. market share to the fast-growing adidas,...Read More

Kyrie Irving Will Have A Second Nike Shoe Priced At $80

October 26, 2017 BY / 4.56 / 5

Since Michael Jordan entered the fray, basketball athletes have been at the forefront of shaping Nike’s public image. The company has aligned with the right “superheroes” of sports and aligned them with impressive signature sneaker designs, cashing in on the basketball busine...Read More

LeBron’s Shoe Designer Jason Petrie Chases Down Flyknit For The Nike LeBron 15 LeBron’s Shoe Designer Jason Petrie Chases Down Flyknit For The Nike LeBron 15

October 17, 2017 BY / 4.4 / 5

The task of creating a shoe for the world’s most important athlete is a challenge that only a few can really handle; it has to look right and feel right to the masses while being suitable for a 6’8″ 250 lb. powerhouse to run literally every play at every position in the histo...Read More

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Kobe Bryant Has The Most Popular Basketball Shoe In The NBA Kobe Bryant Has The Most Popular Basketball Shoe In The NBA

October 2, 2017 BY / 4.4 / 5

Basketball shoes simply aren’t selling like they once did as casual sneaker trends have geared toward slimmer, low-profile options as well as retro shoes. However, the sport continues its global popularity and as Nike infuses some unprecedented innovation into its jerseys (the NikeConnec...Read More

What FlyLeather Means For The Future Of Nike Footwear What FlyLeather Means For The Future Of Nike Footwear

September 22, 2017 BY / 4.29 / 5

If you’re obsessed with sneakers, then you’ve probably heard the word “innovation” thrown at you more than a handful of times. It’s an arms race among the brands right now and determining the leader is really based on the practical outcomes of these new creations....Read More

Why The Sneaker Industry Is Shifting Toward Female Pop/Style Icons

September 18, 2017 BY / 4.36 / 5

A major part of marketing in the sneaker industry is the joining of forces with the biggest stars in the world. In the 1990s, it was all about the athletes who exuded their own flair while winning at the highest level – the Jordans, the Agassis, the Griffeys, the Deions. In the 2000s, pr...Read More

Why You Shouldn’t Be Surprised That adidas Has Surpassed Jordan Brand

September 18, 2017 BY / 3.33 / 5

adidas has officially taken over the number 2 spot on the list of the best selling U.S. footwear brands, but you should not be surprised. A brand the seemingly struggled to exist just a few years ago is now flourishing thanks to the obvious (better product and marketing), but this all comes do...Read More

The Future Of Sneakers Lies In Materials Science, And Nike Just Changed The Game Again With FlyLeather The Future Of Sneakers Lies In Materials Science, And Nike Just Changed The Game Again With FlyLeather

September 18, 2017 BY / 4.16 / 5

While moments in history drive the culture of sneakers, it’s the technology and innovation that promise us an untapped world of possibilities. In 2012, Nike revolutionized the entire industry with Flyknit; every brand chasing them followed suit with their own renditions of knit uppers an...Read More

Steph Curry Responds To Kevin Durant’s Comments About Under Armour

September 11, 2017 BY / 2.68 / 5

A strong bond in the locker room is a contributing factor to the success of any sports team, especially when that room is filled with several superstar-caliber players. For the Golden State Warriors, the locker room test has some additional layers beyond basketball because Steph Curry and Kevi...Read More

“The Ten” By Virgil Abloh Proves That Nike Is Doing What No Other Brand Can

September 7, 2017 BY / 3.11 / 5

In New York City and London, Nike and Virgil Abloh have embarked on “OFF CAMPUS”, a temporary space with the sole ambition of inspiring and educating the youth. While product will be available for purchase, that almost becomes an afterthought. The true prize is the creative stimula...Read More

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