Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The “Black Cat” Mascot Appears Again On The Air Jordan 1 Low

After first making an appearance on its fancier Method Of Make sibling, the Black Cat mascot cheers on the crowd again on this all-black spin...

By Sneaker News July 18, 2024

Where To Buy The Nigel Sylvester x Air Jordan 4 RM

The Nigel Sylvester x Air Jordan 4 RM “Grandma’s Driveway” aka “Bike Air” drops July 20th via select retailers ($150). See our “Where To Buy”...

By Andrew Rizzo July 18, 2024

Jordan Brand Officially Unveils The Entire Air Jordan 39 Collection

The Air Jordan 39 chapter of the legacy officially begins on July 23rd, 2024 with the debut “Sol” colorway, but Jordan Brand just unleashed a...

By Sneaker News July 18, 2024

The Jordan Spiz’ike Low Is Ready For Nightfall With “Dark Obsidian”

Let’s be real – the Spiz’ike has always been a colder weather shoe. Jordan Brand has gone as far as creating an actual winter boot...

By Sneaker News July 17, 2024

The Air Jordan 1 Mid Goes Back To Basics With “Phantom”

From its humble beginnings of black and red, the Air Jordan 1 has expanded almost infinitely with colorways that cover a broad audience of inspiration...

By Sneaker News July 17, 2024

This Racing-Themed Air Jordan 1 Mid For Kids Comes With Jewel Swooshes

Why do kids get all the best pairs? While it’s a bold claim, it’s one levied against Jordan Brand’s GS efforts on a pretty consistent...

By Matt Varga July 17, 2024

“Cacao Wow” Engulfs The Luxury-Like Air Jordan 1 Low Method Of Make

Across both the low and high cuts, the Air Jordan 1 Method of Make series has managed to make a real impact, set apart from...

By Matt Varga July 17, 2024

Air Jordan 1 Low OG “Game Royal” Releases On November 30th

We’ve still got a couple seasons to go, but Jordan Brand’s Holiday 2024 lineup is starting to come into focus. Alongside official retailer images of...

By Andrew Rizzo July 17, 2024

Official Retailer Images of the Air Jordan 9 “Olive”

While our recent focus has been on 2025 Jordan Release Dates, we can’t forget about the stacked slate we’ll be running into down the stretch...

By Matt Varga July 17, 2024