Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

Official Images Of The Air Jordan 11 Low “Igloo”

Summer may not “properly” kick off until June 20, but there are plenty of unofficial signs that indicate the season is just around the corner....

By Matt Varga 19 hours
921

This $275 Jordan Air Rev Golf Shoe Releases Tomorrow

The Jordan Air Rev Golf Shoe officially releases on May 14th, 2025 for $275. Initially, the MSRP was reported at $250; however, the price shows...

By John Kim 22 hours
8584

SNKRS Exclusive Access: Air Jordan 4 “White Cement” At 1PM ET.

Updated May 13th, 2025: SNKRS Exclusive Access for the Air Jordan 4 “White Cement” is expected today at 1pm ET. Check your inboxes to see...

By Sneaker News May 13, 2025
18538

The Swarovski x Air Jordan 1 Low Release On May 22nd

Updated May 12th, 2025: The upcoming Swarovski x Air Jordan 1 Low is set to launch in May 22nd, 2025 for $1,000 USD on SNKRS...

By Sneaker News May 12, 2025
6247

Air Jordan 5 “Wolf Grey” Releases January 10th, 2026

The Air Jordan 5 “Black Metallic Reimagined” did a fine job setting the stage for the Jumpman’s banner 40th anniversary year, selling out instantly upon...

By Andrew Rizzo May 12, 2025
2572

The Jordan CMFT Era Elevates With Satin Laces And A Croc Swoosh

The Jumpman started up a new chapter with the Jordan CMFT Era, bridging the gap between classic retro design and those who find said ostensible...

By Matt Varga May 11, 2025
611

Where To Buy The Air Jordan 1 “UNC Reimagined”

The Air Jordan 1 “UNC Reimagined” releases on May 10th, the latest vaunted MJ style to enter the recontextualized series. The shoe drops in full...

By Matt Varga May 10, 2025
2827

A Ma Maniére x Air Jordan 5 “Violet Ore” Expected To Release On June 7th

The 35th anniversary of the Air Jordan 5 kicked off with a banger, with the “Black Metallic Reimagineds” spawning considerable demand and some much-needed consumer...

By Andrew Rizzo May 9, 2025
12006

Official Retailer Images Of The Air Jordan 5 “Grape”

Updated May 9th, 2025: Official retailer images of the Air Jordan 5 “Grape” have surfaced. An official release date is scheduled for June 21st, 2025 in...

By Matt Varga May 9, 2025
13420