Supreme Sneaker Collaborations
SUPREME is a streetwear clothing label started by James Jebbia in 1994. Its first location was on Lafayette Street in New York City's famed SoHo district, located at the heart of the downtown neighborhood's shopping hub. Jebbia was raised in the U.K., but was actually born in the U.S.; he returned to the states in 1983 and later found work at Parachute skateshop. From 1991 to 1994, Jebbia was store manager of Stussy.
In 1994, Supreme opened its doors. While serving as a skate-shop retail space, Supreme was also designed like a minimalist art gallery, displaying skateboard decks on the wall as if they were priceless paintings. The amount of product on display was very scarce, giving off the illusion of items always being low in stock. Supreme's mix of art, hip-hop, and skate was highly appealing to the Japanese market, so much so that he was convinced to open several chapter stores in the country. Other locations in Los Angeles, London, Paris, and Brooklyn followed – all emulating the aesthetic of the original Lafayette St. location.
Supreme is most known for its “box logo” items, and their t-shirts/hoodies/crew-necks continue to be the most in-demand products every season. However, their seasonal collection is very extensive, offering all different types of apparel and footwear. Supreme is also notorious for their random accessories of all prices ranges, from inexpensive ash-trays to Fender Stratocaster guitars.
The most well-known Supreme collaborations on the fashion end include Nike (such as the Supreme SB Dunks), Jordan (such as the Supreme Jordan 5), Comme des Garcons, The North Face, Stone Island, and Vans. However, its most ground-breaking collaboration came in 2017 as the label worked with French fashion house Louis Vuitton for a full capsule of leather goods and apparel; today, it is considered to be among the most coveted streetwear items in history.
In the world of sneakers, Supreme stands as one of the most eye-catching collaborators and is unmatched in terms of its ability to demand attention. Some of its more recent collaborations include the Supreme Jordan 14 and Supreme SB Dunk. Starting in 2020, they offered a seasonal staple in the form of a Supreme Air Force 1 that simple features the small red logo on the heel.