Nike

Nike, also known as NIKE, Inc., is an American sportswear company founded in 1964 by Bill Bowerman and Phil Knight. Headquartered in Beaverton, Oregon, Nike is currently the world's largest supplier of athletic shoes and apparel.

Founded under the name “Blue Ribbon Sports,” Nike
officially took its name from Nike, the Greek goddess of victory, in 1971. Carolyn Davidson created the brand's iconic Swoosh logo while attending Portland State University, where she met Knight. Other highly recognizable Nike branding includes the “Just Do It” slogan, which debuted in 1988 as part of a television commercial produced by Dan Wieden, the founder of the advertising agency Wieden+Kennedy.

Over its 56-year-old history, Nike has dominated across sports – including basketball, tennis, football, skateboarding, and running – through innovation and strategic marketing. Notable Nike-sponsored athletes have included: Serena Williams, Rafael Nadal, Ronaldinho, Tiger Woods, Kobe Bryant, Ken Griffey, Jr., Steve Prefontaine, Ilie Năstase, and Wayne Rooney. Athletes the likes of LeBron James, Cristiano Ronaldo, Paul Rodriguez, and Michael Jordan have received their own signature Nike sneaker lines, with Jordan's becoming an entire subsidiary. Furthermore, Nike has sponsored the national teams of the U.S., South Korea, Nigeria, and Brazil, among others, as well as the NBA and WNBA.

Notable footwear designers at Nike have included Tinker Hatfield (Nike Air Max 1, Nike Air Trainer 1, Air Jordan 3), Eric Avar (Nike Air Penny III, Nike Kobe 6), and Peter More (Air Jordan 1). Nike has also collaborated with Supreme, Jun Takahashi, Kanye West, Hiroshi Fujiwara, COMME des GARÇONS, UNDEFEATED, Vashtie Kola, OFF-WHITE, and Travis Scott, among many (many) others.

While popular silhouettes like the Nike Air Force 1, Nike Air Max 90, Nike Blazer, Nike SB Dunk, and Nike Air Foamposite One are rooted in performance-sports, they've gone on to become popular within the lifestyle and casualwear spaces. So much so, that they and other once-made-for-performance models now live under the Nike Sportswear umbrella. Newer silhouettes like the Nike ZoomX Vaporfly NEXT% and Nike React Element 55 have further garnered the brand acclaim in the running and lifestyle categories. Nike owns Brand Jordan and Converse, which helps expand its global reach.

In 2020, Nike is making bold bets on both sustainability and self-lacing fronts. The Nike Space Hippie collection – which launches in July – is the brand's next foray into eco-friendly products as the four-piece line boasts builds comprised of over 50% recycled materials. The Nike Adapt Auto Max, which launched on Air Max Day 2020, inches The Swoosh closer to an auto-lacing future.

For notable Nike releases in 2020, check out:
Travis Scott SB
Supreme Air Force 1
Space Hippie
Air Zoom SuperRep
Chunky Dunky

Nike

Nike Unite Reveals New Retail Concept In The Social-Distancing Age

NIKE, Inc. has recently unveiled Nike Unite, a new retail concept rooted in community for the age of social-distancing. Currently, five locations across the US,...

By Jovani Hernandez November 17, 2020
2957

Hits Of Aqua Blue Appear On This Angelic Nike Air Max 2090

A fusion of the Nike Air Max 90 and an advanced cushioning system, the Air Max 2090 delivers a timeless look and heavenly comfort. While...

By Jasmine Tang November 15, 2020
4266

Nike Daybreak For Women Just Released In Enamel Green

With roots that date back to 1979, the Nike Daybreak has been a retro silhouette that has received numerous new color treatments. Now, the iconic...

By Jasmine Tang November 14, 2020
3300

The Nike Daybreak SP “Limelight” Is August 25th

While no longer at the forefront of The Swoosh’s Running category, the Nike Daybreak continues to emerge in impressive, lifestyle-oriented outfits. Taking a break from...

By Jovani Hernandez June 27, 2020
3401

Nike Honors The Black Roots Of Pride With BeTrue: This Is Our Time

As so aptly demonstrated by their previous campaigns in support of Colin Kaepernick, $40 million dollar donations to black community organizations, and BeTrue collections, Nike...

By Elliot Santiago June 26, 2020
1622

This NikeCourt Tech Challenge 20 Could Be Inspired By Agassi’s Air Flare

Launched in February, the NikeCourt Tech Challenge 20 has recently arrived in a “White/Persian Violet/Black” colorway reminiscent of Andre Agassi’s Nike Air Flare from 1994....

By Jovani Hernandez June 12, 2020
3407

Liverpool F.C. Will Be Rocking Nike For Years To Come

After bringing on New Balance as its official kit manufacturer back in 2015, Liverpool F.C. has severed ties with the Boston-based brand in favor of...

By Jovani Hernandez January 7, 2020
7567

Nike Epic React Coming Soon In White And Pink

Nike’s high-tech, high-performance Epic React running shoe continues to arrive to market in a cornucopia of colorways this spring season, and the newest pair yet...

By Ross Dwyer April 25, 2018
19972

The Nike Air Safari Arrives In A New “Cobblestone”

After returning to market in its original colorway this past March the Nike Air Safari, the very first shoe to feature the now-iconic “Safari” print...

By Ross Dwyer April 3, 2018
5274