Converse

Converse is a Boston-based company owned by NIKE, Inc. Since 1908, the Marquis Mills Converse-founded brand has been producing high-quality, rubber-infused products.

In its earliest days, the North American institution manufactured footwear under the Converse Rubber Shoe Company name. By 1915, the manufacturer had begun creating athletic shoes for men, women, and children, but its turning-point arrived in 1917 with the launch of the All Star basketball shoe. Today, the silhouette is known as the Chuck Taylor All Star in honor of Charles Hollis “Chuck” Taylor, a basketball player-turned-salesman and ambassador, who joined the brand in 1923. Following successful promotion and impressive sales figures, Taylor's signature was added to the high-top sneaker's design in 1932.

Throughout the next 70 years, the Malden, Massachusetts-founded manufacturer dominated the professional basketball scene, receiving much attention throughout the 1960s for its custom pairs for the first all-African American team, the New York Renaissance. Furthermore, Wilt Chamberlain's 100 points against the New York Knicks in 1962 shun the spotlight on the Chucks, the Philadelphia Warriors center's shoe of choice. Other notable contributions in the performance-basketball space included: One Star (1974), Pro Leather (1976), Starion (1984), and “The Weapon” (1986), among other models. In 2019, the brand unveiled its modern-day foray into performance basketball with the All Star Pro BB, which is commonly worn by current Phoenix Suns forward Kelly Oubre Jr.; the G4 – a silhouette inspired by the ERX-260 (1988) – debuted in April 2020 after first being unveiled alongside Draymond Green's signing with The One Star Brand.

Away from the hardwood, the company has produced protective, rubberized gear for the military; the badminton-inspired Jack Purcell; and dozens of other athletic-shoes adopted for casual wear. Throughout the latter half of the 20th century, the Chuck Taylor All Star was worn among several anti-establishment groups, be they fans of the Ramones, Kurt Cobain shoe and The Clash or of Los Angeles' growing hip-hop scene in the '80s. Skateboarders also gravitated towards the One Star, which gave the sneaker a second-life after losing its popularity among basketball players. Since being bought by NIKE, Inc. in 2003, Converse has nodded to its relevance in the lifestyle space by modifying several models within its catalog, most notably the Chuck 70. Additionally, the North American-company has tapped collaborators the likes of COMME des GARÇONS PLAY, Tyler, The Creator, Carhartt WIP, Fear Of God, and KITH to deliver fashion-forward takes for everyday life.

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Converse

The Converse Run Star Trainer Unveiled As Newest Member Of The Run Star Family

The Converse Run Star Trainer is the latest demonstration of how the past often informs the present in sneaker design. What separates the latest model...

By Sneaker News June 4, 2024
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“Vintage White” & Navy Dress The Resurgent Converse Weapon High

The success of vintage basketball models like the New Balance 550 isn’t just an influence on buying habits, it’s swayed footwear brands to pursue the...

By Matt Varga June 1, 2024
666

Rick Owens’ Converse DBL DRKSHDW Ushers In A Washed Grey Canvas

Rick Owens and Converse were always a match made in heaven. The similarities between Chuck 70s and DRKSHDW footwear opened a pale of comparisons before...

By Andrew Rizzo May 29, 2024
256

Rick Owens And Converse Welcome Washed Canvas To The DBL DRKSHDW

The partnership between Rick Owens and Converse is truly a two way street. On the company’s end, looping in Owens’ design principles brings igh-fashion legitimacy...

By Matt Varga May 29, 2024
157

Carhartt WIP and Converse Reunite On The One Star and Chuck Taylor All Star

Save for last year, Carhartt WIP has joined forces with Converse on an annual basis, beginning in 2017. Their collaborative history has chiefly centered around...

By Matt Varga May 28, 2024
2469

Nubuck And Suede Grace The Converse AS-1 “Egret”

Alexis Sablone has quickly become one of the most significant athletes under the Converse umbrella. She designed the Nike SB kits for the USA and...

By Andrew Rizzo May 5, 2024
760

Alexis Sablone’s Converse AS-1 Pro “Olive” Has Arrived

Though she’s truly one of the modern faces of skateboarding, the impending Paris Olympics and Nike’s Alexis Sablone Dunk Low means that the multi-hyphenate’s name...

By Matt Varga May 3, 2024
379

Alexis Sablone’s Nike SB Dunk Low And Converse AS-1 Will Drop First As A Two-Pair Pack

There are very few like Alexis Sablone. A true multi-disciplinary by trade and by passion, Alexis has excelled in whatever she set her mind to,...

By Sneaker News May 1, 2024
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Topo Chico And Converse Pour Out A Collaboration Ahead Of Cinco De Mayo

With eyes towards Cinco de Mayo, Mexican mineral water brand Topo Chico and Converse are set to drop a collaborative sneaker collection on Thursday, May...

By Andrew Rizzo April 26, 2024
2603