Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
And though 2020 has been riddled with injustice and viral outbreaks, the year has been relatively kind to the Air Max 90 early on. As a celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
The Nike Air Max 90 currently retails for around $120 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
A Cream-Colored Makeover Lands On Nike’s Platform Air Max 90
Accentuated through the recent Futura tooling, Nike’s Air Max lineup has remained top-of-mind within the sneaker community for well over three decades thanks to carefully...
The Nike Air Max 90 Adds “Scream Green” To Its GORE-TEX Lineup
Over the past few months, Nike has reintroduced weather-resistant GORE-TEX materials to its upcoming winter lineup. Collaborating with the Air Max 90 on a handful...
Double Trouble: Nike’s Iconic Air Max 90 “Infrared” Reappears With Stacked Air Bubbles
No, your eyes have not deceived you – Nike has really added stacked Air bubbles on its iconic Air Max 90 “Infrared.” The Swoosh has...
The Nike Air Max 90 GORE-TEX Recreates The Iconic “Infrared” Colorway
The Nike Air Max 90 GORE-TEX has played with countless different colorways, but yet has it echoed that of the silhouette’s OGs. That, however, changes...
“Light Gum Brown” Bottoms Appear On This Yellow-Accented Nike Air Max 90
The Nike Air Max 90 cemented its place in the sneaker pantheon long ago, but it continues to flex its creative muscle 33 years after...
Nike’s Just Do It Collection Adds A Colorful Air Max 90 To The Growing Roster
Nike’s latest inline collection has spanned the near entirety of 2023, coating the Beaverton brand’s various lifestyle solutions with iridescent accents and metallic shoelery. For...
The Nike Air Max 90 Appears In A “White/Medium Olive/Khaki” Outfit
Nike’s Air Max 90 continues to appear in new compelling styles 33 years after its debut. Designed by Tinker Hatfield, the sneaker features TPU components...
The Nike Air Max 90 GORE-TEX Suits Up In A Night-Ready “Black/Grey”
Every Fall Nike begins to amplify its most popular silhouettes with weather-resistant tooling courtesy of Gore-Tex. Routinely executing colorful installments atop the Air Jordan 1...
“Photo Blue” Animates Branding On This Clean Nike Air Max 90
It’s difficult to imagine the Swoosh without the Nike Air Max 90, Tinker Hatfield’s third design for the revolutionary line of running shoes. But because...
