Nike Air Max 90

A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.

Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.

In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.

As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.

In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.

The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.

price / $120+

Nike Air Max 90

The Platformed Nike Air Max 90 LV8 Cooks Up Rosy “Red Stardust”

Introduced in anticipation of Valentine’s Day, the sized-up Nike Air Max 90 LV8 has maintained a romantic atmosphere even as the holiday has fallen further...

By Matt Varga July 7, 2024

Nike Adds A “Laser Fuchsia” Touch To The Air Max 90 For Girls

Ever since the blockbuster Barbie movie hit the silver screen last year, we’ve been noticing an uptick in pink in sneakers for women and girls....

By Sneaker News July 6, 2024

Sound Waves Appear On The Nike Air Max 90

Sneakers and music have long been intertwined, and while Travis Scott Nike shoes continue to dominate the newswire, the Beaverton brand has also made a...

By Andrew Rizzo July 5, 2024

Sporty And Contemporary Colors Clash On The Nike Air Max 90 PRM

Consistent as ever, the Nike Air Max 90 continues to surface in new styles and colorways for Fall 2024. On top of several standard options,...

By Andrew Rizzo June 29, 2024

The Nike “Olympic” Pack Releases On July 12th

Nike is rolling out a full slate of Paris-centric releases all throughout the Summer leading up to the Opening Ceremony and in some cases, a...

By Matt Varga June 26, 2024

“Racer Blue” Meets An Icy Nike Air Max 90

Those tapped into Nike releases will know that Beaverton has a tendency to roll out takes on the same spotlight shade across multiple models. “Racer...

By Matt Varga June 24, 2024

The Nike Air Max 90 Premium Joins “Notebook Scribbles” Theme

Just days after the release of the Nike Air Force 1 “Notebook Scribbles,” the Air Max 90 is joining in on the action. With that...

By Matt Varga June 19, 2024

Nike Calls For A Pittsburgh Pirates Colored Air Max 90

You could make a strong case that no shoe evokes unofficial design themes with more frequency than the Nike Air Max 90. The Tinker Hatfield-designed...

By Andrew Rizzo June 5, 2024

The Nike Air Max 90 LV8 Surfaces In “Speed Yellow”

Sneaker purists might look upon the Nike Air Max 90 LV8 with a look of shocked horror, but alas, new colorways continue to surface at...

By Andrew Rizzo June 3, 2024