Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2026, the AM90 will again be a tentpole for Nike’s retro offerings.
The Nike Air Max 90 currently retails for around $140 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
Shopping Links
Nike Air Max 90
Nike Air Max “Batman” Pack Dropping Holiday 2026
Intentional or not, general release Air Maxes thrive when there’s a pop culture connection to be made, whether that’s a sports team, a city, or...
Victor Solomon’s Nike “Blue Trophies” Collection Is Available Now At Kith
Victor Solomon’s ongoing collaboration with Nike has taken another turn, as the artist’s luxurious blue and gold “Trophies” collection has arrived exclusively at Kith. Originally...
The Nike Air Max 90 Erupts In “Geyser Grey”
There are shoes that make headlines, and there are shoes that make money. Despite sitting behind the Air Max 95 in the former category (at...
This Premium Air Max 90 Is Giving NikeLab Vibes
Nike’s latest Air Max 90 is as appropriate for Sunday service as it is sidewalk flexing. If you were out copping sneakers during the Beaverton...
The Nike Air Max 90 Gets Linked With Abstract Swooshes
We’re officially on pack watch when it comes to Nike Sportswear. Wait — don’t take that the wrong way. Instead of plotting on the downfall...
The Nike Air Max 90 Slithers Into Python Skin
Don’t look now, but the Nike Air Max 90 has been on an absolute heater these past few months, continuing to pop out with clean,...
The Nike Air Max 90 “Glow In The Dark Safari” Feels Like An Unofficial atmos Collab
This upcoming Nike Air Max 90 has all the telltale signs of an atmos collaboration, but it isn’t. Ahead of Halloween, the Beaverton brand is...
The Nike Air Max 90 Goes Up In “Light Smoke Grey”
How many new takes on the old classics is too many? In the wake of Elliot Hill’s comments in the latest Nike earnings call, evidently...
The Nike Air Max 90 Dabbles In “Digi Camo”
Some silhouettes are inextricably tied to specific colorways. Even as Bruce Kilgore’s design lives in the spotlight via the J-Hope NIGO Air Force 1 or...