ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.


Ronnie Fieg Teases A Kith x ASICS “Marvel Super Villains” Collection

Following the release of a highly sought-after ASICS GEL-Kayano 12.1 “Knicks” collaboration, Ronnie Fieg and KITH are keeping their pedal on the medal. The NYC...

By Andrew Rizzo 6 hours

The Kiko Kostadinov x ASICS GEL-Flammae Is Inspired By The Quirky Sport Of Netball

You’ve seen the clips on social media; women athletes dressed in what appears to be basketball uniforms doing everything you see in the game of...

By John Kim July 5, 2024

Zach Bia’s Field Trip Recordings x ASICS GEL-Kayano 14 Is Dropping Worldwide Soon

Zack Bia’s rise in the music industry has not gone by unnoticed. His come-up story has piqued the interest from sneaker brands as he’s already...

By Sneaker News July 5, 2024

The ASICS Skyhand OG Is Going To Battle Against The adidas Samba

The current sneaker trend in everyday lifestyle fashion continues to stay docked on the slimmer-fitting aesthetic of retro athletic footwear. Spearheaded by the adidas Samba,...

By Sneaker News July 2, 2024

First Look At The ASICS GEL-NYC 2055

With the increasing popularity of ASICS tech runners with that 2000s-era aesthetic, the Japanese sportswear brand often looks to the past to inform the future....

By Sneaker News June 28, 2024

Up There Looks To The Australian Bush For Their ASICS GEL-Terrain

For the third year in a row, Australia’s Up There has tag-teamed with ASICS to bring forth the familiar sights of the shop’s home base....

By Sneaker News June 28, 2024

The ASICS GT-2160 Heads To “Paris”

While Nike’s Olympic efforts may be getting the most pub, ASICS has a lot staked in this year’s international games, with Novak Djokovic and a...

By Matt Varga June 27, 2024

Stefon Diggs Reveals His ASICS GEL-Nimbus 10.1 “From Me To You”

Stefon Diggs’ partnership with ASICS isn’t like other brand-athlete relationships. The Houston Texans wide receiver has gotten his fair share of special edition cleats among...

By Andrew Rizzo June 27, 2024

ASICS Hosts Paris Fashion Week Pop-Up Showcasing Upcoming Collaborations

Updated June 21st, 2024: The Up There x ASICS GEL-Terrain releases on Up There on June 22nd local time; a global release is TBD. Sneaker...

By Andrew Rizzo June 19, 2024