Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2026, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS Is Building Their Future Of Footwear With The University Of Michigan
In 1935, Ann Arbor was where Jesse Owens laced up his track spikes and broke three world records in track and field. In 2007, former...
The ASICS GEL-Kayano Gets A Sporty “Illusion Blue”
While it may no longer command the same attention as a collaboration vehicle, the ASICS GEL-Kayano 14 remains that guy among retro tech runners, consistently...
atmos Goes Island Hopping With The ASICS GEL-Kayano 12.1 “Archipelago”
It’s been a banner year for ASICS collaborations so far, from Up There to CARNAN to the return of Ronnie Fieg’s “Salmon Toe” GEL-LYTE III...
KITH Unites Giorgio Armani And ASICS On The GEL-Mai 0.1
It’s time for the annual KITH trip, well-timed as a culmination of a busy few months for Ronnie Fieg and the NYC imprint as a...
Lapstone & Hammer Celebrates Philly’s “Big Dom” On The ASICS GEL-NYC 2.0
Updated October 5th, 2026: After selling out at Lapstone & Hammer, the ASICS GEL-NYC 2.0 “GEL-PHL” drops October 9th via ASICS and SNIPES. Original article...
Ronnie Fieg Officially Reveals The Kith x ASICS GEL-Lyte III “Salmon Toe”
Updated September 25th, 2026: After a series of teasers and dripped first-looks through the Kith Footwear Archive, the ASICS GEL-Lyte III “Salmon Toe” is officially...
ASICS And Above The Clouds Weave Together The GEL-SD Lyte
Australia’s Above the Clouds has become a global sensation for their collaborative arm, establishing a prolific partnership with ASICS as A-list curators across so many...
Naked CPH And Asics Unite For A Sunset-Colored GEL-Cumulus 16
As feminine design has crested in the realm of sneakers, Naked Copenhagen has found themselves as a real beneficiary. With brands scrambling either to establish...
Kiko Kostadinov Puts A Tabi Toe On Another Hybrid ASICS Runner
Kiko Kostadinov is arguably the bellwether for the performance x high fashion crossover. The partnership between Ukrainian designer and Japanese sportswear giant is nearing the...