Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2026, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
atmos Goes Island Hopping With The ASICS GEL-Kayano 12.1 “Archipelago”
It’s been a banner year for ASICS collaborations so far, from Up There to CARNAN to the return of Ronnie Fieg’s “Salmon Toe” GEL-LYTE III...
KITH Unites Giorgio Armani And ASICS On The GEL-Mai 0.1
It’s time for the annual KITH trip, well-timed as a culmination of a busy few months for Ronnie Fieg and the NYC imprint as a...
Lapstone & Hammer Celebrates Philly’s “Big Dom” On The ASICS GEL-NYC 2.0
Updated October 5th, 2026: After selling out at Lapstone & Hammer, the ASICS GEL-NYC 2.0 “GEL-PHL” drops October 9th via ASICS and SNIPES. Original article...
Ronnie Fieg Officially Reveals The Kith x ASICS GEL-Lyte III “Salmon Toe”
Updated September 25th, 2026: After a series of teasers and dripped first-looks through the Kith Footwear Archive, the ASICS GEL-Lyte III “Salmon Toe” is officially...
ASICS And Above The Clouds Weave Together The GEL-SD Lyte
Australia’s Above the Clouds has become a global sensation for their collaborative arm, establishing a prolific partnership with ASICS as A-list curators across so many...
Naked CPH And Asics Unite For A Sunset-Colored GEL-Cumulus 16
As feminine design has crested in the realm of sneakers, Naked Copenhagen has found themselves as a real beneficiary. With brands scrambling either to establish...
Kiko Kostadinov Puts A Tabi Toe On Another Hybrid ASICS Runner
Kiko Kostadinov is arguably the bellwether for the performance x high fashion crossover. The partnership between Ukrainian designer and Japanese sportswear giant is nearing the...
The ASICS GEL-Kayano 14 Docks “Carrier Grey”
As one of the most popular models by one of the footwear world’s hottest sneaker brands, the ASICS GEL-Kayano 14 deserves a place in the...
ASICS Turns The GEL-DS Trainer Into A Ballet Shoe
The ballet-ification of footwear continues with another new entry from ASICS, the Japanese brand transforming the GEL-DS Trainer into a new open-footed, Y2K chic silhouette...