Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2026, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS And Above The Clouds Weave Together The GEL-SD Lyte
Australia’s Above the Clouds has become a global sensation for their collaborative arm, establishing a prolific partnership with ASICS as A-list curators across so many...
Ronnie Fieg Officially Reveals The Kith x ASICS GEL-Lyte III “Salmon Toe”
Updated September 23rd, 2026: Following tacit confirmation KITH: The Footwear Archive, Ronnie Fieg has officially confirmed the ASICS GEL-Lyte III “Salmon Toe” retro. Leaning into the fishy...
Naked CPH And Asics Unite For A Sunset-Colored GEL-Cumulus 16
As feminine design has crested in the realm of sneakers, Naked Copenhagen has found themselves as a real beneficiary. With brands scrambling either to establish...
Kiko Kostadinov Puts A Tabi Toe On Another Hybrid ASICS Runner
Kiko Kostadinov is arguably the bellwether for the performance x high fashion crossover. The partnership between Ukrainian designer and Japanese sportswear giant is nearing the...
The ASICS GEL-Kayano 14 Docks “Carrier Grey”
As one of the most popular models by one of the footwear world’s hottest sneaker brands, the ASICS GEL-Kayano 14 deserves a place in the...
ASICS Turns The GEL-DS Trainer Into A Ballet Shoe
The ballet-ification of footwear continues with another new entry from ASICS, the Japanese brand transforming the GEL-DS Trainer into a new open-footed, Y2K chic silhouette...
Gohar World Pierces And Pearls The Ballet-Inspired ASICS GEL-DS Trainer
The ballet sneaker trend isn’t slowing down, but Gohar World and ASICS SportStyle are making sure their contribution doesn’t look particularly precious and dainty like...
Cecilie Bahnsen Brings Trademark Florals To The ASICS GEL-Kinetic FR
We’ve been beating the drum on the rise of feminine aesthetics in the sneaker industry for several years at this point, to the point where...
ASICS Lights Some Sage On The GEL-Kayano 14
There’s nothing more cleansing than lighting a stick of sage, long thought by spiritual healers to ward off negative energies. We’d hope you didn’t amass...