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Kiko Kostadinov

Kiko Kostadinov is a Bulgarian fashion designer based in London, England. Creative director of his eponymous fashion label, Kostadinov is well known in the sneaker world by his close relationship with ASICS. What started as a traditional brand-collaborator relationship in 2018 has since evolved tremendously, as Kostadinov’s role with the Japanese brand is now similar to that of a design consultant. Kiko Kostadinov x ASICS footwear sees a fusion of avant-garde aesthetics and classic ASICS hallmarks, amounting to an extensive collaborative catalog that’s since captivated sub-cultures within the sneaker world.

Kiko-stamped pairs include re-imaginations of existing silhouettes like the ASICS GT-2160, but more often then not, the designer’s ASICS projects tend to introduce consumers to entirely new models. The GEL-Quantum Zientzia, GEL-Quantum Kinetic, and Novalis GEL-Teremoa come to mind. See our latest coverage on all things Kiko Kostadinov below.

Kiko Kostadinov

Kiko Kostadinov Puts A Tabi Toe On Another Hybrid ASICS Runner

Kiko Kostadinov is arguably the bellwether for the performance x high fashion crossover. The partnership between Ukrainian designer and Japanese sportswear giant is nearing the...

By Matt Varga September 14, 2026
598

Kiko Kostadinov Looks To An Archival Minimalist Shoe For The ASICS US-8 SJ33

No doubt, ASICS has an experimental attitude unto itself, seen in the inline catalog via super-chunky, vis-tech silhouettes like the GEL-Fluent series. However, nowhere is...

By Matt Varga July 22, 2026
499

Kiko Kostadinov Teases New ASICS Model With GEL-NYC Soles

Few sneaker industry relationships are as stable as Kiko Kostadinov and ASICS. The Bulgarian designer has long since graduated from “collaborator” status, evolving into something...

By Andrew Rizzo March 31, 2026
1295

Kiko Kostadinov Returns To The ASICS GEL-SD Lyte For Spring

Stop us if you’ve heard this one before: ASICS has dipped into its archive with the return of another retro tech runner. The ASICS GEL-SD...

By Andrew Rizzo March 24, 2026
927

Kiko Kostadinov Debuts The ASICS US7-S GEL-Kinetic Fluent In February

Many casuals haven’t even heard the name Kiko Kostadinov, yet they have him to thank for helping ignite the retro mesh runner trend we have...

By Andrew Rizzo February 6, 2026
1149

Kiko Kostadinov Debuts Crocs Collaboration At Paris Fashion Week

Update: Kiko Kostadinov debuted his Crocs collaboration at Paris Fashion Week – a rugged boot featuring a moc-toe upper and large midsole with a cut-out...

By Andrew Rizzo January 23, 2026
1064

Kiko Kostandinov Studio Debuts The ASICS UB11-S GEL-DS Trainer 14

You can’t divorce Kiko Kostadinov from ASICS’ rise back to the fore of footwear, his off-the-wall takes on the Japanese giant’s storied archives helping the...

By Matt Varga August 15, 2025
585

Kiko Kostadinov’s ASICS NOVALIS GEL-Styrax Debuts Two Argyle Looks

Some brands need splashy collaborations to meet trends. All ASICS needs to do is tap Kiko Kostadinov on the shoulder. In a moment where we’ve...

By Matt Varga August 15, 2025
904

Kiko Kostadinov Presents The ASICS US6-S GEL-Kinetic Fluent

Kiko Kostadinov’s ASICS collabs might not sell out immediately anymore, but the Bulgarian designer still boasts a strong following of “gorpcore” heads that will flock...

By Andrew Rizzo July 14, 2025
901