Nike envisions a future where students at Didier Drogba Prep School learn of a time when the entire planet put forth a concerted effort to stomp out AIDS. In the new video ‘Write the Future: #EndAIDS’, the Swoosh furthers its commitment to the (RED) program and offers a vision courtesy of the Ivory Coast striker, of how we can make it happen. You really can “Lace Up [and] Save Lives“; it only costs 40 cents a day to provide medicine. The immediate plan is to give the ‘#EndAIDS’ hashtag a huge boost as a Twitter trending topic, thereby increasing global awareness and helping the cause. Check out the full video by clicking the jump below and tell all your Twit-peeps about the effort to #EndAIDS
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