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Purple labels are a sign of ultra-premium quality from Ralph Lauren to The North Face, and now Jordan Brand turns to the royal look to designate its creme de la creme. The Air Jordan VII Premio marks the fourth Bin 23 release, and something of a departure from the first three. Each of those had focused on the sheer luxury of the package, offering rich earthy and golden tones courtesy of deluxe leathers. But for the Bin 23 AJ7, we’re looking at more of a period piece, with the Seven’s signature spikey lines moved from the tongue and extended from the outsole onto a high-contrast heel pattern that might remind you of any number of early ’90s aesthetics. The closest you’ll get to to a Hillman College reunion, see more of the Air Jordan 7 Premio when you click the jump below. via IST
Style: 436206-101
Color: White/Del Sol-Black-Challenge Red


















October 26th, 2010 at 8:03 pm
1st!!!!!!!!!!!!!!!! east cop
October 26th, 2010 at 8:14 pm
damn can we stop getting freaking pics and lets start seeing some release dates dammit. this is nothing but pure torcher
October 26th, 2010 at 8:45 pm
So whennnn are these coming out???
October 26th, 2010 at 9:54 pm
yeah i no give us the release date
October 26th, 2010 at 11:22 pm
where can i get these near rhode island
October 27th, 2010 at 12:00 am
CONGRATULATION$ for being 1st!!!!!!!!!! and here's ur PRIZE from $NEAKERNEW$: ABSOLUTELY NOTHING…………………:P…………………………………
October 27th, 2010 at 1:38 am
you can definitely see the quality on these
October 27th, 2010 at 1:51 am
FEEL THE RHYTHM FEEL THE RHYME! GET ON UP, IT'S BOBSLED TIME! COOL RUNNINGS!
October 27th, 2010 at 1:51 am
What a waist..the 7 premio had such potential but these are damn ugly! Sorry JB def no cop from me..
October 27th, 2010 at 2:45 am
i just watched cool runnings last night on HBO and all I could think about was these….can't wait till they drop
October 27th, 2010 at 3:13 am
damn what a waste. FUUUUUUGLY
October 27th, 2010 at 5:47 am
nice shoe this is a must have
October 27th, 2010 at 7:02 am
your gay just mad you aint first
October 27th, 2010 at 9:26 am
Why do you have to run out and get an ugly color way like this to get some good quality? Jordan needs to quit skimping on the quality of the sneakers, and go back to how Jordans were.
October 27th, 2010 at 12:12 pm
YAY FOR WHITE MEN CAN'T JUMP 7s! :/ smh…
October 27th, 2010 at 2:27 pm
I have a feeling JB is goin' to make hoodies with this colorway, just like they did with the Cool Grey's.
October 27th, 2010 at 2:41 pm
these are a must have clean and unique and the quality is ridiculous
October 27th, 2010 at 6:19 pm
GROW-UP A.$.A.P.
October 27th, 2010 at 6:22 pm
hahaha who cares about being first. little kids and losers do
October 27th, 2010 at 11:10 pm
these 7's r hot where can i get these near rhode island
October 28th, 2010 at 11:55 am
shts are sexy, who knows where i can cop?
November 13th, 2010 at 11:11 pm
November 26 is when they come out….