New Balance newSKY

August 20th, 2011 by | 3 comments


new balance new sky 08 New Balance newSKY

“A lot of stuff goes in there and we stripped all that out.”

How else could you make a shoe from nothing but scraps from post-consumer plastics?  New Balance‘s Design Lead for Wellness, Drew Spieth spoke those words with regard to the brand’s newSKY design initiative that creates the materials for the upper of models like the New Balance Minimus out of used plastic bottles.  This new material isn’t like traditional fabrics so extraneous elements could be eliminated from the sleek, lightweight package, further reducing material usage.  Spieth concluded that “At the end of the day, it looks like an interesting shoe and also looks great on the foot,” and you can determine the former by clicking through to see more from newSKY and stick with Sneaker News for word on the US release dates.

new balance new sky 11 New Balance newSKY

new balance new sky 01 New Balance newSKY

new balance new sky 02 New Balance newSKY

new balance new sky 03 New Balance newSKY

new balance new sky 04 New Balance newSKY

new balance new sky 05 New Balance newSKY

new balance new sky 06 New Balance newSKY

new balance new sky 07 New Balance newSKY

new balance new sky 09 New Balance newSKY

new balance new sky 10 New Balance newSKY

Filed under: New Balance //





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