Gentry Humphrey Leaves Jordan Brand
In business, just like the sports world, sometimes a shake up in management can be just the right catalyst to push a team further towards the promised land. While Gentry Humphrey’s run at Jordan Brand has brought us some bold initiatives and unforgettable sneaker releases, everything comes to an end and it was recently announced that he would be leaving Jordan to take on a juicy new role across campus with Nike. Sneakerhead critics of the coarser breed have been discussing this for years, complaining of uninspired design and overdependence upon the past as reasons Jordan Brand might need a new man at the helm. But just as the president of the United States can’t just wave a magic wand to fix the economy, Gentry Humphrey leaving his role as head Jumpman isn’t going to instantly transform Jordan Brand into some kind of utopian fantasy where everybody’s wishes are catered to individually – but it just might mean some big things for Nike Sportswear.
Humphrey had been working with Jordan since the brand was spun off from Nike Basketball in the late ’90s and now finds himself working with Nike Sportswear as the Product Creation Lead for Basketball and Football. He’ll be leading NSW’s push to outfit the off-court/field activities for those sports’ cultures and promises to “introduce a few things that people will say ‘Damn…’!” Let us know what you think about the move and Gentry’s tenure atop Jordan Brand, and be sure to stick with Sneaker News for all kinds of upcoming developments, because Humphrey says we’re going to see quite a bit from the Air Force 1 approaching its 30th anniversary! Get over to TSG for a full interview with Gentry Humphrey explaining all this and more.
they need to put that niggah tinker hatfield back on dat shit....he bought dah sickest most coldest shoes to the table of Jordan Brand...fuck with him
Honestly this guy needs to leave NIKE, he's been nothing but bad for the Jordan Brand. JB could have been alot more than a simple spin off. It was always supposed to be a higher tier of Nike, at least for basketball. But today, I rather just buy a pair of NIKES than Jordans to ball in. Seriously, their "main line" of general release ball shoes are crap, their clothes and sportswear is crap, and now their annual Jordan is crap too. Like sneakernews said, too much reliance on retros... Not to mention that clown said himself "oh yah retros are gonna be harder to get now.." In my opinion, he was just trying to hype up retros and create justification for the price hikes on them...despite the obvious falling quality (Tinker Hatfield agrees). Good riddance, but now I worry for Nike Sportswear.
might finally be able to get some decent looking, mid-level priced team j's to ball in, gawd damn, it's been a while
I don't know if it is right, but I blame this dude for watering down Jordan Brand to a laughable level with all of the stupidly designed (and stupidly named) shoes these past few years. It has been an insult to fans of Jordan, but more importantly, an insult to Michael Jordan himself.
I don't know if it is right, but I blame this dude for watering down Jordan Brand to a laughable level with all of the stupidly designed (and stupidly named) shoes these past few years. It has been an insult to fans of Jordan, but more importantly, an insult to Michael Jordan himself. If I was in charge I'd roll the Jordan line back into Nike and release ONE new flagship shoe per year in four colorways tops. No other models. No stupid fusions. And axe 99% of the apparel that is made each year. I'd also ditch Melo, CP and the rest too. Nothing against them, let them have their own signature lines. Jordans used to be special. Now they are commonplace and lacking in quality.
I wanted to be congratulatory but Gentry was destroying the company on the way out. Lol. Other than the the retros everything else is a waste of materials. He signed off on all the BS that has done all but buried the company. He owes us a apology and thank you because if we didn't get the DMP's, BIN, CDP, DB's , certain Spizikes and the OG retros they would have never made 900mill under his watch. Nothing they created during his time will ever become iconic and its sad. So we the consumers made his numbers look great and got him this DREAM JOB because other than the kicks I named EVERYTHING ELSE SUCKED! No CP3 sold, No Melo's sold, No Jeters sold, No NOTHING! He took the brand to the grave after a few wins (everything after XIV's are forgetable for the most part) Now he is going to Nike to do the same. So expect a bunch of wack concepts, extra hype and maybe a few things that will be so necessary to all of us they will sell themselves i.e. Nike Pressures and Nike High 180 pumps. Trust when he gets in he is going to pull those two out to secure his job for a couple of years because the sales of those two sneakers will make them more money than any BS he is going to green light. If Jason Petrie and LeBron are reading don't let this guy near your brand. If you think its tough to win fans now Lebron wait till Gentry touches your brand.
finally! his "fusion" idea or "mixer strategy" as he called it, really tarnished the image of jordan brand as a company that only put out products designed to the exact specifications of the best basketball player ever. before this whole fusion mess, mashed-up sneakers were obvious fakes trying to cash-in on a semblance to past and current jordan game shoes. this fusion directive also seems to have bred laziness on the part of jb designers forced to shoehorn 2, 3, 4 or more differently styled shoes into one--robbing them of the any room for original thought.
What are you clowns talking about Mike him self signed off on all that bull shit as well as this dude don't forgot to blame him too.
Gentry will always be known as "The Nerd who destroyed Air Jordan"...When ever you come across a of Fusions just remember Gentry was the idiot that signed off on it. Lil do people know he got cut off a few years ago Jordan Brand assigned him to over seas duties like a year ago....Gentry should really spend time in jail for what he did to my beloved Jordan Brand, Smh.
good ridance gentry. maybe JB will put out some real shit now. but in these days of cheap materials and hgh prices thats probably just wishful thinking
people complain about certain releases in the past by Gentry. but we already know what we have or had rather. but we don't know who is gonna replace him. for better or worse. who knows
I am stupid enough not to know him very much... but I know that he is the one who brought the DMP pack and so on.. Though your career with JB ended, but JB will be in your heart always man. I fucking salute you.
G-Money, you are one of the best they have at Nike on and off the court. NSW is about to get heated up. Peace.
If "introducing more things that make people say Damn" means more crap that was put out under his supervision then NSW will be finished.
Thank god, been waiting for this guy to leave. He ruined alot of good shoes SMH he should be sentenced to life for RAPE!!!!!!