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“So you’re the materials, you’re color, and you do . . . graphics?”
Collectively, Nike Basketball’s Color, Graphics and Materials Design Team is known around the office as ‘CGM’, and they’re also Golnaz Armin, Eugene Rogers and Erick Goto, respectively, a trio responsible for such standout hits as the ‘South Beach’ LeBron 8. They were on hand at the recently-wrapped Art Basel Miami to celebrate Freegums’ LeBron 9 collabo, and discussed those along with the upcoming ‘Christmas’ Zoom Kobe VIIs, ‘Nerf’ Zoom KD IVs and the LeBron 9 ‘Watch the Throne’. You can click through to see the full video, which gives some untold insights into how these modern classics came to be, including how they make contengiency plans to account for any number of possible developments. Let us know which of these blockbuster releases is your personal favorite and stick with Sneaker News for more inside looks at what’s driving the sneaker industry. via ITSB
10 Responses to “Meet the Nike Basketball Color, Graphics & Materials Team”
December 12th, 2011 at 11:02 am
Cool
December 12th, 2011 at 11:14 am
They look so…. inconspicuous. Lmao. But this is what's up though/
December 12th, 2011 at 11:43 am
That's pretty cool, I never knew that was the process Nike used.
December 12th, 2011 at 12:27 pm
I could do their all 3 of their jobs better then them, by myself
December 12th, 2011 at 1:48 pm
i knoe that they can do a better job he cws they come up w/ are poop at best..
December 12th, 2011 at 2:55 pm
#THE3…DROP THOSE #DOPECOLORWAYZ..
December 13th, 2011 at 9:16 am
Is that Jon Lajoie aka Taco?
December 13th, 2011 at 6:58 pm
so do it
December 13th, 2011 at 6:59 pm
fukin yuppies
December 13th, 2011 at 7:00 pm
yuppies