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“….him [Avar] and his team put it all in the pot in the Nike Kitchen, mix it up, and voila – out pops these.”

Kobe Bryant’s relationship with Eric Avar could possibly rival the greatest athlete-designer tandems in history – Michael Jordan and Tinker Hatfield. Now seven signature shoes deep (eight, if you count the Nike Hyperdunk, or nine, if you count the Nike Zoom Huarache 2k4), the Nike Zoom Kobe legacy has reached a point where its evolved into new conventions of basketball footwear performance – the interchangeable Attack Fast and Attack Strong cushioning systems. In this video, Kobe and Avar ‘pull the curtain back’ to discuss the design process behind the Nike Zoom Kobe VII, detailing some key elements and introducing some new colorways (we’ll touch on that later) while revisiting some of the older ideas of the Zoom Kobe element that have served as the foundation for the most heralded Nike Basketball signature of our generation. If anything, this video reveals how deeply ingrained Kobe Bryant is inside the design of his own sneaker line, as he and Avar share a few laughs about the design of the Kobe V, talk about his predatory spirit on the court, and the conception of the new Kobe VII pattern/skin.Check out the video and the imagery below and don’t forget to cop the Zoom Kobe VII System Supreme in stores right now.

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