January 15, 2012 BY Brendan Dunne
Nike SB obviously gets a lot of play around here, and even the extended action sports lineup from Nike 6.0 has been picking up steam, but it’s not too often that we hear from the snowboarding division of the Swoosh lineup. You’ll recall that around this time last year when Skateboard (Snowboard?) P was trying to make it happen in Paris, so is there a street level future in line for these bulky boots? If so Nike’s coming with a nice campaign to back it up, coming with this surreal promo shoot with team rider Nicolas Müller (and they’ve already set the bar pretty high with vids like this Danny Kass joint from a few years back). Follow us after the jump for a look at this piece and let us know what you think in the comments below.