Nike SB is Nike Inc.'s skateboarding subdivision. Founded in March 2002 and led by the late Sandy Bodecker, Nike SB is often credited for modern-day sneaker collecting. Its first and most popular silhouette, the Nike SB Dunk, is a skate-ready take of the Nike Dunk High for basketball. Over the years, Nike SB has hosted professional skaters the likes of Lance Mountain, Paul Rodriguez, Stefan Janoski and Shane O’Neill. Nike SB's earliest team included Richard Mulder, Reese Forbes, Gino Iannucci and Danny Supa, all of whom received the first four Nike SB Dunk Lows.
Notable Nike SB releases include collaborations with Diamond Supply Co., Supreme and Jeff Staple, just to scratch the surface. Some Nike SB releases, like “Paris,” “Raygun” and “What The Dunk” versions of the SB Dunk Low, have garnered grail-status among many collectors, fetching six-figure buyouts on the after-market.
Though Nike SB experienced mainstream lull throughout the latter 2010s, the skateboarding imprint has regained widespread attention from casual consumers in 2020, thanks in large part to Travis Scott and Virgil Abloh.