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After wrapping up the question and answer portion of the Air Jordan 2012 Media Launch with Tinker Hatfield and Tom Luedecke, media was sent over to “baggage claim” where flight attendants presented us with a Jordan x Cole Haan Weekender Bag containing a pair of Air Jordan 2012s and some gear to hoop in. After “choosing our flight” and suiting up, it was on to the next curtain, which moved aside to reveal a full hardwood basketball court inside the airplane hangar. We were run through an extensive set of drills and warm-ups, putting the shoe to all kinds of tests in order to get a feel for the on-foot reaction to all kinds of movements, cuts and impact. Whether it was the high or low liner option, everyone seemed to respond favorably to the performance of the shoe, but it was some pickup games for the attendees left standing after the drills portion that would provide the ultimate test for the Air Jordan 2012.
Alongside the court, another long curtain walled off the final area of the launch – an overwhelming spread of Air Jordan 2012 samples covering most of the room. While some new colorways like the All-Stars and Bred edition seen earlier today were revealed, the majority of the Air Jordan 2012s seen throughout are Nike iD samples showing off the multitude of customizable options for the shoe. In addition to the Air Jordan 2012′s arrival on Nike iD on February 14th, we can also expect to see an iPad app and some other goodies on the way. Keep reading to check out some pics of the event, some new upcoming colorways and a slew of iD samples that very well may change the way you look at the Air Jordan 2012. Whatever you thought you knew about this shoe up until now, put it aside for the moment and take a look at what the Air Jordan 2012 has to offer.
16 Responses to “Air Jordan 2012 Media Launch – Part 2”
February 7th, 2012 at 9:05 pm
hey remember those black/green ones in the last pic? jb made everyone take em down when a pic leaked a while ago
February 7th, 2012 at 9:14 pm
These are hella fresh. Looks like they have gold on ID which is perfect.
February 7th, 2012 at 9:23 pm
ACTUALLY ILL!!!
February 7th, 2012 at 9:44 pm
wow, i hate to say it, but i like them now. ill probably id them to hoop in, maybe. its still pretty expensive
February 7th, 2012 at 9:54 pm
Ugly ass kicks
February 7th, 2012 at 10:32 pm
These really grew on me. I want to ID a pair but i know the price is just gonna be nuts
February 7th, 2012 at 10:35 pm
The side view of the AJ 2012 has turned off a lot of people (coz it just looks weird from the side)…but the front view aint so bad…in fact, it sorta good and the wingtip inspiration is seen [more] obviously — i really like how they translated it in the shoe…i'm betting this is hella better in person (looks- and performance-wise) as opposed to the kobe 7 which look good in pics &kinda disappointing in person…
February 7th, 2012 at 10:51 pm
all that merchandise, event rocking, just rock em in da right spot light wont make em more shiny… WACK!!!
February 8th, 2012 at 1:02 am
they're definitely trying to market this shoe really well and its easy cuz the shoe has a lot going for it. clearly the advantages, to those who can afford it, of the multitude of options for the shoe make it a great buy for a real hooper. as for the look, live camera shots make the shoe look even better. i'd like a chance to play ball in them. JB takin steps forward…just gotta make their other non-AJ shoes more interesting.
February 8th, 2012 at 8:59 am
the only cw so far i can deal with is the grey with neon laces….as a basketball shoe its gold…but wearablity is not so much
February 8th, 2012 at 10:11 am
Damn those Team Jordan look fresh…What are they called?
February 8th, 2012 at 10:55 am
i honestly think these should've been the D Wades. these look like his style, not those pieces of shyt he has now.
February 8th, 2012 at 11:52 am
I wonder if the three tier box comes with the nike iD versions?
February 8th, 2012 at 1:04 pm
Who is going to wear this shoes in the NBA?
February 12th, 2012 at 12:50 am
anybody know if any of these are actually regular colorways that us people in Canada might get? (Nike ID doesn't shippoed to Canada).
February 12th, 2012 at 2:52 pm
*ship*