New Balance 2040
April 20th, 2012 by Aaron Hope | 10 comments

Much has been made of the Nike Basketball Elite Series $200+ MSRPs and particularly the LeBron 9 P.S. Elite’s $250 pricetag, but did you know that New Balance, too, is no stranger to prices in excess of two bills? In fact, the New Balance 2040 is one of the most expensive models on the market with prices ranging from $265-275, but shelling out that cash comes with a ton of benefits. This shoe is made in the USA and features a red stitch throughout to symbolize its journey to market, and features the new Ndurance cushion as a follow-up to the NB2002′s full-length Nergy. These are built of suede like NB’s OGs rather than modern synthetics which means they should be a bit more durable if slightly heavier, but stability shoes like this graphite plate-equipped model tend to focus more on their suspension than curb weight. Check them out after the jump in additional images and let us know if this combination of classic and cutting edge is worth the asking price at Eastbay.












Just put mine on today. Let me start off by saying I am "blown away" by the quality. Just amazing. I took them out for a run today with my dog in a light snow. The stability is second to none. Held my foot firmly. The padding around the tongue and insteps.....is that memory foam? Probably not....but it feels like it. Very cushy and supportive. The shoe is not my lightest, but certainly not heavy. Breathable tops so the toes keep getting some fresh air although that isn't apparent in the pictures. Nice pattern on the cloth as well. They held to the ground quite well without slipping, except on ice, of course. Now are the shoes worth the price? I would have to say a qualified "yes". I like the face they are made in the USA. Now if the shoes hold up for a good, long time I would say they are worth the money. We'll have to wait and see how that pans out. Overall very happy. Will buy another pair when another color scheme appears. Last happy fact...I wear a double E. NB has been my shoe company for a long time because they accommodate this.
jb take notes....when you increase price you should then increase quality
too much tho
These are a nice follow up to the MR2002 from 2010. I'd like to see them in a black colorway
Well worth the price tag.
made in the usa????not china.......i love that......i can hear the wanna be sneaker heads now......the quailty is not the same as the retros.etc.......oh their from china i went on ebay and their fake.......oh wait all shoes from footlocker,champs etc........from china????..........i might take a shot buying these.......might be worth it.......
I guess you gotta pay to play.....they do look pretty nice though, even compared to certain Nikes (yeah, I said it). I would like to see more colorways though.
Nobody buys these because of the way they look. They're about as good a running shoe (for actually running in) as you're every likely to find.
You stating that no one buys new balance for looks? I bought my bamboo shoguns because i like how they look and its nice to have a simple yet detailed runner/walker
I never said anybody did buy them just because of how they look. I was already aware of the shoe's main objective, which is high performance. All I was saying however, was that they could use a couple more colorways to complement their selection, which NB usually does not have with shoes at this price point. Maybe I was taken out of context.