Lance Armstrong Dropped by Nike

October 17th, 2012 by | 13 comments


lance armstrong dropped by nike Lance Armstrong Dropped by Nike

As of today Nike has elected to terminate their partnership with Lance Armstrong, the Tour De France dominating cyclist who had been a part of the Nike family for over a decade. The move comes as a reaction to the ongoing doping controversy surrounding Armstrong, with the US Anti-Doping Agency just last week releasing a particularly damning report that included allegations of foul play and testimony from 11 former teammates. Nike has reported that they will continue to support the initiatives of the Livestrong Foundation (where Lance Armstrong recently stepped down from his position as chairman), so there may still be sneakers to come under that charitable collection. Let us know what you think of the allegations and Nike’s subsequent handling of the issues in the comments below and stick with Sneaker News for more on the Lance Armstrong controversy.

via Nike INC:

Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.

Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.

via WSJ:

The Lance Armstrong Foundation has a contract with Nike to license the Livestrong brand for Nike’s Livestrong collection of clothing, shoes and other merchandise. A spokeswoman for the foundation says it doesn’t have plans to change its name.

Photo: AP

Filed under: Nike Free // Tags:





13 comments
ABoog
ABoog

He had a good run with Nike. He made more than enough money to spend in a few lifetimes

newsouth912
newsouth912

Nike is full of shit for this one. Like stated like kept MJ, Kobe, outfit Vick, Tiger. Where are the positive test at? And I don't want to hear shit about no cover up. Nike make millions off of these athletes them drops them like bird shit at the slightesthint of controversty. Reebok didn't jump ship thru all of AI's troubles. EA stayed with Tiger thru his infidelity outing. Lance has raised awarness about cancer even if he is guilty of cheating. Oh well that means all that Livestong Nike collection will be on clearance lol

timnycc
timnycc

Would of liked to see NIKE keep its loyalty to one of it's atheletes, they did keep Kobe during his controversy.

RU4REAL
RU4REAL

@newsouth912 what the MrM said Nike sponsors athletes for there performance within their relevant sports not their personal life.

"Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.

The Lance Armstrong Foundation has a contract with Nike to license the Livestrong brand for Nike’s Livestrong collection of clothing, shoes and other merchandise. A spokeswoman for the foundation says it doesn’t have plans to change its name."

timnycc
timnycc

has all of the issues been out of the doping issue? I thought it wasn't resolved yet.

BackWearinthe45
BackWearinthe45

 @timnycc Its speaks volumes about how major NIKE believes this infraction to be , as they chose to stand beside Kobe,Tiger during there "controversy" and even dumped and resigned Mike Vick during and after his .......legal and civil issues may be bad for publicity but for a sporting company esp one as Big as NIKE co signing of doping and cheating in this day would be disastorous ,Always  Business first with the swoosh

Steelo_Brown
Steelo_Brown

 @timnycc Big difference there, buddy.  The only foul Kobe committed was infidelity.  Lance on the other hand cheated and has made millions over the past 2 decades for achievements he did obtain honestly.  If Nike was to drop athletes for infidelity they would hardly have anyone left on their roster. LOL! Including MJ. 

MrM
MrM

 @timnycc I see what your saying but Kobe didn't cheat within sport. Nike sponsors athletes for there performance within their relevant sports not their personal life, this is an issue of his sport so they had no choice really.

newsouth912
newsouth912

@RU4REAL so they plan on using his name and fame? That's not very intellegent. If you sever ties you do it completely.

K All Day
K All Day

 @MrM  @timnycc  If im not mistaken, Kobe's infidelities/troubles led to ADDIDAS dropping him. Nike scooped him after it somewhat blew over. He had further issues, but nothing like the "rape" scandal, etc. That was all in the Crazy 8 era.  That is por judgement on Addidas part, especially considering he went to have a phenomenal career.  Tiger Woods is another good example. His troubles had nothing to do with the sport, thus Nike stood by. You cant fault them for wanting to drop Lance, since these issues are directly related to the sport itself.

Steelo_Brown
Steelo_Brown

 @K All Day  @MrM  @timnycc Kobe wasn't dropped by Adidas.  He had a six contract with them that ran out in 2002-2003.  After the contract ended he signed with Nike.  The rape controversy occurred after he already signed with Nike.  While McDonald's and other companies dropped him, Nike stood by his side throughout the whole rape ordeal. 

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