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Reebok ATV 19+

January 23, 2013 BY / 31

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At one point, Reebok was the ultimate footwear powerhouse, owning the rank as the #1 athletic footwear brand in the world. That was back in the 80’s, but since then, a steady decline in creativity and design combined with Nike’s steady dominance in all aspects of sport/exercise has led to a new phase of the brand – that is, being completely owned by another. adidas, of course, purchase the brand for $4 billion in 2006, and after what seemed like nearly a decade of silence, Reebok’s made some noise in the Running/Training category with with Zig, Realflex, and ReeTone (and their popular bootylicious adverts) – as well as a complete overhaul of Reebok Classics.

Still, Reebok has yet to experience any rapid growth. In fact, their U.S. market share decreased from 8% to 7%, but that’s because the brand lacked a true highlight that enabled it to compete with higher-priced shoes from other brands in the category. The Reebok ATV 19+ changes that thanks to its funky design inspired by a Reaction Ball (used for hand-eye coordination exercises), and with its knobby outsole design, the ATV 19+ is truly an all-terrain athletic shoe. With MMA superstar and actor Quinton “Rampage” Jackson behind the shoe, does Reebok have a knockout blow in the works? The Reebok ATV 19+ is set for a release in February at a retail price of $140, so check out the images and video below and let us know what you think.

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Photos: complex/fastcompany

Filed under: Reebok

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31 comments
kicks67
kicks67

I think the inspiration for this shoe is the micro organism that can survive in space called the water bear (aka: tardigrade)

homertime13
homertime13

RealFlex=Frees

Primeknit=Flyknit

This junk=Shox

How long before we start seeing silly versions of Flywire or Lunarlon in addidas/Reebok shoes?

Shupimp1
Shupimp1

what's funny is this is the same type of reaction when nike jammed springs on the bottom of their shoes or when mizzuno cut the sole out and made it all wavy. I'm not saying those are the Jammy Jam but damn, give em a chance before you go popping off at the mouth.

Da_Real_Big_Infinite
Da_Real_Big_Infinite

Look at all da teats on these things... I don't kno why but I wanna drink sum milk all of a sudden LOL

Steelo_Brown
Steelo_Brown

They don't look comfortable, but I assume they are.

Enrik
Enrik

the sketch of these will have cow teats illustration, lol

umdaman
umdaman

...I'd just like to try them on to see what they feel like.

mawe
mawe

nipple shoes..

newsouth912
newsouth912

I heard these don't feel as weird as they look but this is another gimmick by Reebok. Something to try to shock you. I understand thinking out the box but c'mon man.

Alexzander23
Alexzander23

I see a new record on broken ankles....how in the world Reebok gave a budget to built this? Clearly they are not in touch with earth at all....

Vragolan_
Vragolan_

@goks_ @Shnicla_boj Looks like an alien with boobs!

pRICKz
pRICKz

I want to stab myself in the eyes

So_Gee_I_Be
So_Gee_I_Be

looks like something that came from the amazon, i wouldn't wear it, might eat my feet or something.....

NuttyKicks
NuttyKicks

clearly, these are a joke. Junk shoes from a dying brand that doesn't understand what the community wants. I know the Iverson retros are nice. The OG Answer was amazing and innovative. The Reebok classics were cheap at $30 a pop and came in every colorway imaginable but these, and the jokesters that are 'representing' the brand. Unbelievable and Uninspiring. As a consumer I laugh when I see shit-talking Rick Ross (former security guard) and Khaled (doesn't get the 'DJ' title) and now puke-spitting Rampage (when is the last time he actually won a fight) trying to push Reeboks on the young folk. Really, the only retros worth copping are Questions, Instafurys, and Court Pumps. All the other stuff, gtfo. Reebok would do themselves a favor and see what ppl really desire. I feel Bok should just go back to the drawing board cuz Nike is really doing it now, and that is something I'm not proud to acknowledge

 

Sneeky
Sneeky

Reebok just lost it. 

tombudi
tombudi

you never go full retard

 

Gu
Gu

I feel like this would be super unstable

Facsimile
Facsimile

look like a bunch of fuckin tumors. ol' cancer shoes.

fly li
fly li

>_< my eyyyyyess they buuurrnnnnn

Nick_II_Quick
Nick_II_Quick

So now Reebok copies Nike Shox. Cause that's really all this is; Shox with no sole.

dopeman978
dopeman978

these look weird and ugly! look like those nipples hanging from under a cow! i wouldn't wear these. the zig zag was lame, this is just horrible

Alecks
Alecks

@dopeman978 Those are called utters my good sir.

dopeman978
dopeman978

@Alecks Yea utters lol! Thanks good sir



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