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Nike KD VI – Officially Unveiled

June 27th, 2013 by / 9

nike kd vi officially unveiled 01 900x674 Nike KD VI   Officially Unveiled

Today is unofficial Nike KD VI day over at Sneaker News, as the Nike Basketball team has finally decided to let the cat out of the bag and drop some official imagery and info on the new sneakers. Following up that video that they dropped earlier today, there are now a whole host of photos for that initial blue and yellow colorway, along with some intel on forthcoming ones, and NIKE iD availability. Continue reading to see the latest shots of the Nike KD VI and to get a peak at the inspiration behind the new shoe, and then let us know which of the pairs mentioned below you’re most excited for.


via Nike INC
DESIGN INSPIRATION

As designer Leo Chang began the process of designing the KD VI 18 months ago, he found inspiration in the precision craftsmanship of a wristwatch. Like a premium watch, which is meticulously crafted, the KD VI features fine-tuned details that include:

Ultra-thin two layer upper with Flywire for lockdown support
An optical illusion logo on the tongue revealing “35” and “6” in negative space
Radial brushed texture marks on the midsole, KD logo and Nike Swoosh
A multi-layered hexagon traction pattern

Similar to Durant’s controlled fluidity on the court, a watch operates with precise movements. Small nuances in Durant’s style of play and the KD VI design mirror the micro details of a wristwatch. Classic minimalism suggests less is sometimes more.

“When Kevin and I first discussed his sixth shoe we wanted to create a simplified design that was bold, beautiful and told a story,” said Chang, Nike Basketball Footwear Design Director.

PERFORMANCE INNOVATION

High-speed lateral footwork is critical to sports such as tennis and soccer and corresponding footwear is designed to support this skill-set. Why not basketball? In analyzing Durant’s need for quickness on the court, Chang landed on a low-profile design that is light in weight and tight to the foot.

The KD VI features six key performance benefits:

New tongue construction for superior fit
Ultra-thin two-layer upper with Flywire for lockdown support
Hyperfuse construction for comfort and breathability
Nike Zoom in the forefoot for responsive cushioning
Max Air unit in the heel for maximum impact protection
Data-informed traction pattern for non-slip control

“As I look to evolve my game, my shoe plays a big role,” said Durant. “The KD VI has the low and light feel that Leo and I concepted from the start and I’m excited to get out and play in it next season.”

SOLE STORY

The six-sided hexagonal pattern creates the traction pattern of the KD VI, paying homage to the fact that this is Durant’s sixth shoe. A close look at the shoe’s outsole reveals multi-hexagonal layers. This intricate pattern is designed around the imprint, or pressure map, taken from Durant’s foot as it was scientifically analyzed at the Nike Sports Research Lab.

MADE IN MARYLAND

Durant was born and raised in Seat Pleasant, Md., just outside of Washington, D.C. He honed his game after spending countless hours at the Seat Pleasant Activity Center, his home away from home. The rec center’s trademark teal and yellow colors, spotted on the center’s doormat by Chang on his first trip to Seat Pleasant in 2008, inspired the lead KD VI colorway launching globally July 3.

Upcoming KD VI colorways

KD VI D.C. Preheat: The upper features a map of Washington, D.C., overlayed with a white graphic pattern inspired by machining lines of a wristwatch, all in a bold, bright color pattern. This shoe pays tribute to Durant’s hometown roots. Launch: June 29.

KD VI Meteorology: If Durant was not playing basketball, his dream occupation would be tracking weather as a meteorologist. Atomic red, olive and black are featured in a custom graphic mimicking Doppler radar mapping. Launch: Aug. 3.

KD VI NYC 66: When Durant scorched the Harlem blacktop and scored 66 points on Aug. 2, 2011, the world took notice. Despite the lockout, basketball didn’t stop for a 22-year-old Durant who’d play anyone at anytime. Launch: Aug. 17.

KD VI Bamboo: The power of nature and patience comes to life in Chinese bamboo. Typically after four consecutive years of delicate care, bamboo undergoes a transformation in its fifth year. This story parallels the growth of Durant’s game this past season, his fifth in the league. This special green shoe debuts during a summer when Durant will visit China. Launch: Sept. 14.

For more information on the above KD VI colorways follow Durant on Twitter (@KDTrey5), Instagram (easymoneysniper) and Vine.
KD VI ON NIKEiD

The KD VI is fully customizable on NIKEiD.com beginning June 27, with options including:

16 unique team and energy colors for the shoe’s two-toned blocking scheme
Exclusive glow-in-the-dark materials on the logos, laces, airbag, midsole and outsole
Three outsole options providing ideal traction for indoor or outdoor play

The KD VI is first available in stores in Washington, D.C. on June 29 as Nike celebrates Durant’s hometown roots with an exclusive launch. Ths shoe will be available globally at select retailers and Nike.com beginning July 3.

nike kd vi officially unveiled 08 900x695 Nike KD VI   Officially Unveiled

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9 comments
kchinn8
kchinn8

2 sick to pass. Gotta have em

MJDISNEYMAGIC13
MJDISNEYMAGIC13

Awesome Kickz!!! DAZ ME 4 Summer 2013!!! A Must COP!!!

acdc2
acdc2

I thought the 5's were bad then these came out. And the price is 150.oo?

bfresh89
bfresh89

If the person who's wearing with shorts has muscular legs they look good on feet but someone like KD they look long & loose on the feet.

Facsimile
Facsimile

great, and they officially stink.

JFresh_136
JFresh_136

I think they'll be the only decent looking ones.



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