March 13th, 2014 by John Kim / 4
The drive behind Nike’s success has always been innovation. The list of revolutionary advancements made by the Beaverton brand is endless, and the rampant progress in the search for the perfect shoe can be attributed to one simple adage that has yet to fail the brand – “if it ain’t broken, don’t fix it.” Not only has Nike allowed its most famed inventions explore evolution on its own, the Beaverton brand has accelerated it by implementing key changes sparked by data-driven research. Nike Free belongs in a fraternity of game-changing discoveries in footwear cushioning, but it is far different from Max Air, Zoom, and Lunar in that it looks to minimize the amount of material between foot and ground and allow for a freedom of movement. And what it has in store for its 10th Anniversary year is an example of Nike Free reaching beyond the limits without any restriction – a sneaker that allows for an experience of running with pure freedom of motion.
In a few short weeks, Nike will debut the the 2014 Free Running Collection. Belonging in this heralded set is the Free 3.0 Flyknit, which features a double-layered outsole and sock-like Flyknit shell, the Free 4.0 Flyknit, a new take on an award-winning classic, and the Free 5.0 ’14, the perfect mix between classic running footwear and barefoot feel. A series of new discoveries are what lift this year’s selection above anything Nike has done in the past – a hexagonal grooved outsole, Flyknit uppers with specific target zones, and Dynamic Flywire for incomparable lockdown. All in all, the Nike 2014 Free Running Collection is poised to change yet again the landscape of running footwear. Continue on for an exclusive look at the Nike 2014 Free Running Collection for both men and women and expect all these new models to be available at Nike Running retailers on April 3rd.