How Did Nike Turn A Penny Into A Fortune?

May 7th, 2014 by / 33

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Standing on the broad shoulders of LeBron James, Kevin Durant, and Kobe Bryant, Nike Basketball has never been in a healthier position than it is now. But in the mid-1990s, the official roster of signature athletes was just as robust as it featured two of the NBA’s best – one being Michael Jordan, and the other being Penny Hardaway. Jordan had earned three NBA titles and numerous accolades by the time Penny first stepped on the NBA court, but the youngster from Memphis had all the goods to duplicate Michael’s massive success. Unfortunately, Penny’s story is more along the lines of missed potential rather than achieved greatness, and his signature sneaker line with Nike was halted by the turn of the century. So why is the Air Penny such a hot commodity now?

The successful Air Penny lineage can be defined by one ignorable anomaly. “OG” doesn’t ring as harsh a bell as it does with Air Jordans or Nike runners, but instead the loud, energetic concepts entirely void of anything “Magic-al” are the pieces that total up all the Pennys into a massive sum. Bit it wasn’t a steady, unobstructed climb to the top as you may think; instead, it was a steady attack of Air Penny retro releases and impressive new models that gave Penny a second life in a generation dominated by sports stars, so much so that a signature shoe was made for the Penny in retirement. So how is the Air Penny such a big piece of the puzzle? Here’s a quick timeline of sneaker releases that explains why.

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Filed under: Featured Stories Nike Air Penny Nike Foamposite

30 comments
borjman
borjman

The Air Max Penny Orlando colorway was first retroed in 2000.


Dave Hassen
Dave Hassen

Prefer the originals but these are nice!

Joseph Peoni
Joseph Peoni

Ok I'm sure we could go to all of your guys fb page and callbyour grammar out. But anyway, this is a grail.

ILLWILL0402
ILLWILL0402

Not a single mention about the Penny V... Meh

FatShawnKemp
FatShawnKemp

Contrary to the name of the Zoom Rookie, Penny didn't wear the Air Go LWP or Flight One during his rookie season. Both those models came out during his second year.

ChuckTaylaBaby
ChuckTaylaBaby

@FatShawnKemp  those were the shoes he rocked his rookie year G. The Air Max Penny was his 1st official signature shoe in his 2nd year in the league.

FatShawnKemp
FatShawnKemp

@ChuckTaylaBaby Penny was a rookie during the 1993-94 season. Both those shoes didnt come out until 1995. It's possible he may have worn the Air Go LWP late in 1994, but it's a fact that the Flight One wasn't out until 1995. His rookie season he mostly wore the Air Swift, Air Flight Persistance and Air Force High '93. He also had an Air Jordan IX PE in 1994 before ever wearing the Air Go or Flight One.

og3016
og3016

I cant wait to see the penny 6 

cohee1ak
cohee1ak

Its a shame what an awful turn that the penny/foamposite line has taken...multicolor hideous foams, and now this lil penny garbage. What happened to the classics?

inTheNameofQuen
inTheNameofQuen

How can u make a penny article n not include the penny 4 Retro wen they came out in 06/07 I had 3 pairs and everybody was asking me wen theybcame back out penny's are more then foamposites

kcookrocks
kcookrocks

Yeah those were my joints. Some of the nicest sneaks I've ever played ball in. Never wore them casually though. Needless they got put to work and ran into the court both times I owned them.

daniners49
daniners49

@BackseatJuice  Here's my point: yes, the shoes are hyped up. If majority of people said these shoes are ugly, people wouldn't buy them. thus Nike wouldn't have retroed these. Alot of People are conscious of what they buy. People think Foamposites are dope shoes, they are going to buy them. If not, they won't. 



Da_Real_Big_Infinite
Da_Real_Big_Infinite

Shut up dude... ALL SHOES ARE HYPED NOW. U can say da same things fa Lebron, Kobes, KDs, Jordan's... All those shoes back in da day sat on shelves & went to outlets. It wasn't jus foams... Plus dudes like Wale have been rockin foams fa a long time jus like most dudes dat are frum da DMV area... Its more of a geographical thing. Cuz dudes here in da east coast been rockin foams since da beginning in 97

JeromeBrooks
JeromeBrooks

@Da_Real_Big_Infinite  i remember the days when u didnt even have to go to a release to cop Jz..u could show up 2-3 days later, forgetting they dropped, an pick up 100 pairs

Da_Real_Big_Infinite
Da_Real_Big_Infinite

Dats not da point... Da point is all shoes were on shelves & hit outlets back in da day. All Retros, all Lebrons, all Kobes, all foams sat. It doesn't matter they are all different type of shoes. They all sat back then... Now their gone in 5 mins

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