Not often does Nike open up the doors of the World Headquarters to the public eye. A company built on next-level innovation has to keep things a bit secretive, but the LeBron 12 launch event was designed to reveal the deepest corner of the Beaverton office – the Nike Sports Research Lab. It’s where all the magic happens, and the NSRL’s contribution to its products is a major reason why the Swoosh brand sits at the top. Like the previous 11 iterations of the Nike LeBron, the twelfth model was born in the lab, but never before has all the extrapolated data been made so openly available to the public. In fact, all of the colorways are a tribute to the gathered information that came from the tireless wear-testing and development; Nike is putting it all out there for the world to see, and it’s starting with the LeBron 12. We’ll go a bit more in detail regarding the events of the trip, so continue on below to get a first-hand look at the LeBron 12 launch at the Nike WHQ.
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