You don’t need to go much farther than Nike to get a straightforward example of what the essence of evolution is. Year after year, the designers at the Swoosh label continue to bring forward some of the most advanced basketball footwear designs, and the moment its primary brand competitors even begin to catch on what’s unfolding before the eyes of the consumers, Nike disrupts us (pleasantly) with something completely next-level. In 2012, Nike Basketball introduced the Elite Collection of footwear; in a landscape already dominated by the Beaverton brand, the debut of Elite sent the message that only from within could a better basketball sneaker be produced. With that said, the 2014 Elite Collection is a no-holds-barred design and innovation smorgasbord that will allow LeBron James, Kevin Durant, and Kobe Bryant to live out their sneaker fantasies. To put it briefly – LeBron, KD, and Kobe asked for it and Nike delivered, and in two days we’ll get to experience the fun for ourselves.
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