Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.
ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The Hidden NY x ASICS GEL-NYC Drops 3:00 EST March 29th
Updated March 29th, 2024: Following last week’s NYC pop-up, the Hidden NY x ASICS GEL-NYC is set to release online at hiddenppf.com on Friday, March...
Seattle Seahawks Colors Land On The ASICS GT-2160
The ASICS GT-2160 is most often associated with the Japanese-based brand’s expansive collaborative efforts, yet the 2010s racing solution has continued to find wide-ranging success...
China’s COSTS Brings Traditional Craftwork To Its ASICS GT-2160
Shenzhen-based fashion label COSTS may not be a household name in the West, but the 11-year-old label has left enough of an impression out East...
ASICS’ GEL-NYC Lands In “Glacier Grey/Black”
Debuting at the turn of the calendar year, the ASICS Gel-NYC has quickly cemented itself as an integral piece of the Japan-based brand’s hybrid lifestyle-runner...
You Can Only Buy Ronnie Fieg’s Next ASICS GEL-Lyte III “By Invitation Only”
As has become customary over the last decade, Ronnie Fieg had yet another stellar year. To close out 2023, the Kith-frontman has taken to social...
An Eastern Alliance Forms: Undermycar Teams With atmos For Limited GEL-Kayano 14s
South Korean imprint Undermycar’s inaugural ASICS collaboration adds in a familiar name. The dominant specialty sneaker retailer in the Far East, atmos — with outposts...
Kiko Kostadinov Previews ASICS GEL-Novalis Drops For 2024
Fresh off of the first installment underneath his high-end collaborative fashion line with ASICS featuring the GEL-Teremoa, London-based menswear designer Kiko Kostadinov recently took to Instagram...
The Naruto x ASICS GEL-NYC Is Scheduled For A Global Release On January 11th
After an initial release in Europe on January 11th, 2024, the Naruto x ASICS GEL-NYC will see a U.S. release in the coming months. ASICS...
ASICS Expands Its Shigen Series With Recycled Versions Of The EX89 and GEL-NYC
Headquartered in Kobe, Japan, the ASICS lifestyle lineup has been imbued with a fanciful amount of delicately detailed ensembles and carefully crafted inspirations throughout the...