Jordans as it is sometimes known is a line of sneakers called Air Jordan created by Nike through it’s endorsement deal with Michael Jordan. Below is a brief history of Jordans.
In 1984 Nike had a serious problem on its hands, it was falling victim to the fast pace sportswear market. Nike was suffering from the “white man jogging brand” image and lacked any credibility in the basketball market. As Michael Jordan entered the NBA in 1984, Nike saw an opportunity and quickly signed him to a five year $2.5 million dollar deal. Nike soon introduced the Air Jordan 1 which turned the sneaker industry upside down. Before the Air Jordan 1 came along, basketball sneakers were mostly white, the Air Jordan 1 was a bold black and red which the NBA would banned from the league. Michael Jordan wore them anyway resulting in fines of upto $5000 a game, Nike happily paid those fines and in turn used this as a marketing opportunity. Since, the Air Jordan brand of sneakers has become the best selling basketball sneaker line since the Air Jordan 1.
The Air Jordan Legacy Numbered Signature Sneakers started with the Air Jordan 1 and ended with the Air Jordan XX3 (23), yet Brand Jordan as the company is known since Nike spun it off into its own company, put out the Air Jordan 2009 the latest sneaker that’s suppose to continue the Air Jordan Legacy Sneaker series. In 2010, Brand Jordan is planning the introduction of the Air Jordan 2010 around the NBA All-Star Game as it has done since the original Air Jordan 1.
Today, Brand Jordan puts out a large number of sneakers outside of the yearly signature sneakers, some of the more successful ones include the Air Jordan Spiz’ike, Air Jordan Six Rings, Air Jordan Sixty Plus. In 2008, Brand Jordan and Nike Air Force 1 created a series of sneakers that fuses the Air Force 1 and a numbered Air Jordan starting with the Air Jordan XII called the AJF 12. This series is officially “AJF” or Air Jordan Force, it is sometimes known as Air Jordan Force Fusion or Air Jordan Fusion.
Air Jordan sneakers are heavily collected and appreciates in value as with any other other collectible.