Browsing the "Kevin Durant" Tag

KEVIN DURANT

Kevin Durant, aka KD and ‘Durantula’, is the youngest of the three Nike Basketball signature athletes. His Zoom KD signature line is designed by Nike designer Leo Chang; the Zoom KD is most recognized for its low price-point – a product detail specified by Kevin himself. Kevin is currently the star player of the Oklahoma City Thunder, and has won three consecutive NBA Scoring Titles from 2010 to 2012.

How Kevin Durant’s Stardom Rose At Nike

August 19th, 2014 by | 14 comments

kevin durant stardom nike How Kevin Durants Stardom Rose At Nike

Is Kevin Durant prolonging his stay at Nike, or will he move on to different pastures? That’s still the big question that remains unanswered this offseason, and amid reports of day-long stays at the Under Armour headquarters and KD’s recent push of Nike gear in his personal Instagram, your guess is as good as ours. What we do know is that his time at Nike has been more than fruitful; since 2007, Kevin Durant has become a huge star off the court with the help of the Beaverton brand, and the combination of Durant’s massive talent and Nike’s shrewd maneuvering that has created a true superstar in basketball culture.

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Foot Locker x Nike Present The BADD35T Featuring Kevin Durant

August 14th, 2014 by | 1 comment

nike foot locker present the badd35st kevin durant 1 Foot Locker x Nike Present The BADD35T Featuring Kevin Durant

Kevin Durant has been a staple on Nike’s summer advertising campaign for quite some time now. Last year it was the Summer is Serious ad for the Nike KD 6 that called out the numerous pick-up player tropes you’d run into on the blacktop. Now we can look forward to KD being The BADD35ST in the latest Foot Locker x Nike advertisement. After claiming he wanted to ditch the whole Kid Backpack phase and shed his nice guy persona, it’ll be interesting to see what’s in store for Kevin this season. Hit the click for the full video, and be sure to see if you can spot the Nike KD 7 “Calm Before the Storm” in the spot as well.

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How Would Kevin Durant Leaving Nike For Under Armour Affect You? Our Readers Chime In

August 5th, 2014 by | 53 comments

kevin durant under armour How Would Kevin Durant Leaving Nike For Under Armour Affect You? Our Readers Chime In

As you may already know, Kevin Durant’s original 7-year $60 million contract with athletic powerhouse Nike officially ended sometime last week. The NBA MVP’s value as a product endorser has risen meteorically since he first inked that deal thanks to his steady success in the league as well as his likeable personality, and the KD appeal will only continue to rise. What remains unanswered is the question of which brand he will continue to represent; after reportedly rejecting an offer from adidas, there are now two brands left for Durant to decide on, and his selection will likely be one that stays with him for the rest of his career.

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Global Game: A History of Kevin Durant’s Global Kicks

July 29th, 2014 by | 2 comments

kevin durant global sneakers Global Game: A History of Kevin Durants Global Kicks

This Saturday, Nike Basketball will place a spotlight on Kevin Durant’s love for international travel and his success on the global platform of the sport. Ever since joining the team at Nike Basketball, he’s had the opportunity to travel the world and connect with his fans around the globe, and as a key member of Team USA Basketball, he’s showcased his hoops talent on the biggest stages known to the game. As Durant approaches the 2014 FIBA World Cup, we’ve taken a look back at some of the notable sneakers tied to KD’s globe-trotting tendencies.

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The Baddest Speaks: Kevin Durant Talks KD 7 And More

June 26th, 2014 by | 6 comments

kevin durant interview nike kd 7 16 The Baddest Speaks: Kevin Durant Talks KD 7 And More

Kevin Durant had quite a busy day yesterday at the launch event for his new sneaker. The superstar MVP isn’t shy at all about partaking in all the hoopla, and its this level of personal access that makes KD such a likable star with the potential to be Nike’s most successful hoops athlete. On top of the media efforts , one-on-one interviews, and photo-shoots, Durant spent some time playing some ball with the local youth at Gaullaudet University as part of his community-building Skills Academy, where he revealed some of his most useful tricks on the court. Sneaker News was there for the entire process, and caught up with KD to talk about his newest shoe.

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Kevin Durant and Nike Basketball Prepare For The KD 7 Launch

June 18th, 2014 by | 6 comments

kd 7 june 25 2014 Kevin Durant and Nike Basketball Prepare For The KD 7 Launch

Are you ready for the launch of the Nike KD 7? Next week, you’ll get a chance to tune into the launch yourself as Nike Basketball will host a special event on June 25th at 12 PM EST on the Nike Basketball YouTube page. Enjoy the teaser video below and stay tuned for more on the KD 7 as we approach the official launch next week.

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Nike Celebrates Kevin Durant’s First NBA MVP Award

May 6th, 2014 by | 23 comments

kevin durant mvp Nike Celebrates Kevin Durants First NBA MVP Award

Kevin Durant’s winning pedigree was sensed early on in his career, but what leaves us in awe is that he’s established himself so early. By his third year in the NBA, he solidified himself as the single most dangerous scoring threat in the league.He proved himself to be an anchor of a ship that would head for Championship waters year in and year out. In 2012, his name was recognized on a global scale when he helped lead Team USA to gold. While individual accolades are nothing new to the OKC Thunder megastar, the one he just received today is truly the first step toward being recognized as one of the greatest players to ever touch a basketball.

Nike has been with KD since Day 1. The brand developed a unique point of view on a signature shoe by selling a superstar’s sneaker at a bargain price, and as we approach the end of the cycle for the immensely popular KD 6, you can plainly see the reflection of Durant’s rise to greatness through his shoes. The vision and planning between shoe and player were in sync (last year’s KD 6 launch event in Seat Pleasant being a perfect example of that synergy), and as Durant eventually becomes the uncontested elite player in the NBA, the Nike KD signature sneaker will unquestionably be the most popular sneaker on the planet. To celebrate KD’s achievement, Nike unveils this special edition t-shirt, but for those of you who are hungry for more KD 6 sneakers, not to worry – there’s a NIKEiD KD 6 “MVP” Option coming. Check out the shirt below and head to Nike.com to purchase your own.

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