Browsing the "Kevin Durant" Tag

KEVIN DURANT

Kevin Durant, aka KD and ‘Durantula’, is the youngest of the three Nike Basketball signature athletes. His Zoom KD signature line is designed by Nike designer Leo Chang; the Zoom KD is most recognized for its low price-point – a product detail specified by Kevin himself. Kevin is currently the star player of the Oklahoma City Thunder, and has won three consecutive NBA Scoring Titles from 2010 to 2012.

Easy Money: Kevin Durant Stays With Nike

September 1st, 2014 by | 19 comments

kevin durant stays with nike Easy Money: Kevin Durant Stays With Nike

When the ball is in Nike’s court, expect a game-winning shot. A long tug-of-war battle between the Beaverton brand and Baltimore-based Under Armour finally came to a close when Kevin Durant publicly stated his allegiance to “the swoosh”, but arriving to a decision didn’t come so easy. Under Armour made waves with a massive contract that seemed too good to pass up, but Nike upped its original offer to nearly the same figures as laid out by UA and ultimately retained the superstar. Nike’s big offer accomplishes two things: it keeps KD with the brand, and it ensures its dominance in the basketball category by denying its competitor with such a huge asset. So what’s next for Nike and the KD? Expect new colorways of the KD 7 to be revealed (there’s already an “Easy Money” option coming on September 10th), larger distribution of the shoes and KD-branded apparel/accessories, and an eventual change in regime in the Nike Basketball hierarchy. Your thoughts on KD staying with Nike? Chime in below.

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Nike Makes Larger Offer To Kevin Durant, May Keep Him For Another 10 Years

August 31st, 2014 by | 34 comments

kevin durant staying with nike Nike Makes Larger Offer To Kevin Durant, May Keep Him For Another 10 Years

According to ESPN’s Darren Rovell, Nike has countered Under Armour’s massive 10-year contract offer to Kevin Durant, and the Swoosh brand believes it is enough to keep Kevin Durant for the next ten years (and perhaps the rest of his career). Exact figures of Nike’s offer haven’t been disclosed, but it is certainly more than the initial $20 million-per-year offer and more than he will be paid as an NBA athlete. We’ll have more details for you as more info emerges, but for now, it looks like Kevin Durant will stay with Nike and more KD 7 colorway will be on the way.. Your thoughts? Stay tuned for the latest.

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How Kevin Durant’s Stardom Rose At Nike

August 19th, 2014 by | 14 comments

kevin durant stardom nike How Kevin Durants Stardom Rose At Nike

Is Kevin Durant prolonging his stay at Nike, or will he move on to different pastures? That’s still the big question that remains unanswered this offseason, and amid reports of day-long stays at the Under Armour headquarters and KD’s recent push of Nike gear in his personal Instagram, your guess is as good as ours. What we do know is that his time at Nike has been more than fruitful; since 2007, Kevin Durant has become a huge star off the court with the help of the Beaverton brand, and the combination of Durant’s massive talent and Nike’s shrewd maneuvering that has created a true superstar in basketball culture.

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Foot Locker x Nike Present The BADD35T Featuring Kevin Durant

August 14th, 2014 by | 3 comments

nike foot locker present the badd35st kevin durant 1 Foot Locker x Nike Present The BADD35T Featuring Kevin Durant

Kevin Durant has been a staple on Nike’s summer advertising campaign for quite some time now. Last year it was the Summer is Serious ad for the Nike KD 6 that called out the numerous pick-up player tropes you’d run into on the blacktop. Now we can look forward to KD being The BADD35ST in the latest Foot Locker x Nike advertisement. After claiming he wanted to ditch the whole Kid Backpack phase and shed his nice guy persona, it’ll be interesting to see what’s in store for Kevin this season. Hit the click for the full video, and be sure to see if you can spot the Nike KD 7 “Calm Before the Storm” in the spot as well.

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How Would Kevin Durant Leaving Nike For Under Armour Affect You? Our Readers Chime In

August 5th, 2014 by | 53 comments

kevin durant under armour How Would Kevin Durant Leaving Nike For Under Armour Affect You? Our Readers Chime In

As you may already know, Kevin Durant’s original 7-year $60 million contract with athletic powerhouse Nike officially ended sometime last week. The NBA MVP’s value as a product endorser has risen meteorically since he first inked that deal thanks to his steady success in the league as well as his likeable personality, and the KD appeal will only continue to rise. What remains unanswered is the question of which brand he will continue to represent; after reportedly rejecting an offer from adidas, there are now two brands left for Durant to decide on, and his selection will likely be one that stays with him for the rest of his career.

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Global Game: A History of Kevin Durant’s Global Kicks

July 29th, 2014 by | 2 comments

kevin durant global sneakers Global Game: A History of Kevin Durants Global Kicks

This Saturday, Nike Basketball will place a spotlight on Kevin Durant’s love for international travel and his success on the global platform of the sport. Ever since joining the team at Nike Basketball, he’s had the opportunity to travel the world and connect with his fans around the globe, and as a key member of Team USA Basketball, he’s showcased his hoops talent on the biggest stages known to the game. As Durant approaches the 2014 FIBA World Cup, we’ve taken a look back at some of the notable sneakers tied to KD’s globe-trotting tendencies.

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The Baddest Speaks: Kevin Durant Talks KD 7 And More

June 26th, 2014 by | 6 comments

kevin durant interview nike kd 7 16 The Baddest Speaks: Kevin Durant Talks KD 7 And More

Kevin Durant had quite a busy day yesterday at the launch event for his new sneaker. The superstar MVP isn’t shy at all about partaking in all the hoopla, and its this level of personal access that makes KD such a likable star with the potential to be Nike’s most successful hoops athlete. On top of the media efforts , one-on-one interviews, and photo-shoots, Durant spent some time playing some ball with the local youth at Gaullaudet University as part of his community-building Skills Academy, where he revealed some of his most useful tricks on the court. Sneaker News was there for the entire process, and caught up with KD to talk about his newest shoe.

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