Browsing the "Nike Air Max Reinvented" Tag

Nike Air Max “Air Reinvented” Event @ JUICE Hong Kong

April 2nd, 2013 by | 1 comment

nike air max reinvented juice hong kong Nike Air Max Air Reinvented Event @ JUICE Hong Kong

The Nike Air Max Reinvented series of displays continues its world tour, most recently touching down at Clot’s Juice Hong Kong location. This time around the sneakers were on display in a group of connected tubes, each of them illuminated to highlight the bubbly designs within. The tubes were also decorated on the outside with graphics and copy referring to the grand Air Max lineage. Continue reading for a recap of the awesome set up from the Nike Air Max Reinvented Display out in Hong Kong and let us know which has been your favorite piece so far from the on-going reinvention of visible Air.

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Nike Air Max Reinvented by Momot

March 22nd, 2013 by | 1 comment

nike air max reinvented by momot Nike Air Max Reinvented by Momot

The Nike Air Max Reinvented series goes small this time around courtesy of Korean artist Momot. Hallmark models and colorways are shrunk way down and a mini paper-constructed world becomes the canvas for the work (Tiny paper version of your favorite AM models not suitable for wear). Continue reading to see a video of Nike Korea’s answer to the Nike Air Max Reinvented series, which shows off an interactive buildout featuring said mini-sneakers, and tell us which piece is your favorite amongst the Nike Air Max Reinvented stuff that we’ve seen to date.

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Nike Air Max Reinvented – London Artist Series

March 22nd, 2013 by | No comments

nike air max reinvented london artist series Nike Air Max Reinvented   London Artist Series

The belated fanfare for the 25th anniversary of the Nike Air Max lineage continues via various artist-involved projects commissioned by Nike. The latest as far as reinventing the line comes in the form of this artist series, which gets five different London folks to interpret key styles in the range with an illustrative lens. The sneakers selected are the Nike Air Max 1, the Nike Air Max 90, the Nike Air Max 95, the Nike Air Max 97, and the Nike Air Max 2013 (The final one being a pretty bold statement regarding how strong the Swoosh team feels about their latest AM silo). See the creative interpretations of these Nike Air Max classics after the jump and stay tuned to see what other artists around the world will do with the Nike Air Max Reinvented project.

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Nike & Matt Stevens Celebrate the Reinvention of #AIRMAX

March 19th, 2013 by | 1 comment

matt stevens nike air max Nike & Matt Stevens Celebrate the Reinvention of #AIRMAX

The name Matt Stevens should certainly ring a bell if you’re a loyalist of Nike’s original Air Max series. His Air Max 1 tributary book called the MAX100 Project displayed his personal favorite sneaker in one hundred different formats by his own interpretations. To celebrate to reinvention of Air Max and the debut of the new Engineered Mesh, Nike Sportswear teamed up with Matt to create #AIRMAX, which expands his already impressive Air Max 1 illustrations into the territory of the Air Max 90, 95, and 97, pinpointing the design inspiration, color, culture, and reinvention of each sneaker. Check out some of his artwork below and be sure to check on the #AIRMAX project on the Nike Sportswear Facebook Page.

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