Browsing the "Nike Zoom Hyperdunk 2011 Elite" Tag

Jason Petrie & Leo Chang Break Down the Nike Basketball Elite Series

April 25th, 2012 by | 40 comments

jason petrie and leo chang discuss the nike basketball elite series 1 Jason Petrie & Leo Chang Break Down the Nike Basketball Elite Series

Many sneaker fanatics and aficionados never take into consideration the painstaking efforts that go into creating the shoes that they love. The design process can be a tedious one, especially when you consider all of the factors that can sometimes tie a designer’s hands. One of the largest stumbling blocks is the need to keep materials and costs manageable in order to ensure that the final product is affordable for consumers and profitable for the brand. While we’d all love to see our Nike’s loaded up with large Air Max bags, full-length Zoom units, carbon fiber, foam and all those other costly amenities, the bottom line is that these coveted luxuries can often drive pricepoints out of control, urging the need for more cost-effective material options in their place.

But what would happen if Nike completely unchained the leash and opened the premium floodgates in the name of the ultimate performance basketball footwear? The answer is the Nike Basketball Elite Series, a no holds barred assault on the conventional design process and the budgeting limitations that can so often hold it back. For Nike Basketball designers Jason Petrie and Leo Chang, the Elite Series project is like a dream come true. With pricepoint constraints thrown out the window, the gloves were finally off to go out and reach for the pinnacle of performance basketball footwear glory. That kind of freedom doesn’t come along very often for most footwear designers, and when it does, it’s accompanied by a responsibility to meet lofty expectations.

For Jason, Leo and the rest of the Nike BBall team, the solution was to go back to the beginning to analyze and evaluate every aspect of each existing model to determine each and every place where performance could be enhanced. Materials were added, removed, invented, tweaked and shaved down, making the shoes lighter and stronger, as well as more responsive and comfortable, all in the name of providing NBA athletes and the consumers who buy the shoes with the ultimate option for the rigorous post season push. Right down to the types of threads that are woven into the laces and the sticky grips that contour to your step on the footbed, every possible detail has been considered and tailored to maximize the overall function of the shoe. The price tags might seem a bit high when you see these hit stores this weekend, but you get what you pay for and the Nike Basketball Elite Series has just raised the bar for what performance luxury can mean to a sneaker.

Continue reading for part 1 of our interview with Jason Petrie and Leo Chang and check back tomorrow for the follow-up featuring everything you need to know about upcoming Elite Series colorways.

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Nike Zoom Hyperdunk 2011 Elite ‘Home’ – Arriving at Retailers

April 21st, 2012 by | 14 comments

nike zoom hyperdunk 2011 elite home arriving at retailers Nike Zoom Hyperdunk 2011 Elite Home   Arriving at Retailers

From the Beijing Olympics to that summer’s ‘snake pool’, all the way to Blake Griffin’s numerous poster-worthy 2011 PEs, the Nike Hyperdunk has covered quite a bit of ground since it was introduced four years ago.  It’s really saying something, then, that the Nike Zoom Hyperdunk 2011 Elite is likely the finest of all of them, a luxury-tuned take on the most popular basketball shoe of the past half-decade whose golden accents befit its ultra-premium construction.  This white-based ‘Home’ edition will be arriving at retailers along with the rest of the Nike Basketball Elite Series next Saturday, April 28th; let us know if these will be on your shopping list from shops like Millennium Shoes after you check out some new images below.

Nike Zoom Hyperdunk 2011 Elite ‘Home’
White/Metallic Gold-Black

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Nike Zoom Hyperdunk 2011 Elite ‘Home’

March 15th, 2012 by | 23 comments

nike zoom hyperdunk 2011 elite home 9 Nike Zoom Hyperdunk 2011 Elite Home

The LeBron 9, Zoom Kobe VII, and Zoom Hyperdunk 2011 were already considered to be in Nike’s top-tier of performance basketball shoes, so when Nike decides to juice it up and give it an ‘Elite’ tag, you know you’re in for the basketball experience of your life. We just introduced to you both the Home and Away renditions of the Nike LeBron 9 Elite, but here’s a first look at the non-signature flagship basketball model in Elite form – the Nike Zoom Hyperdunk 2011 Elite; this ‘Home’ colorway features a heavenly when upper with the sharpest touches of metallic gold on the Swoosh as well as on the visible Flywire that spans from toe to heel, with the aggressive carbon fiber used to fortify the exterior heel counter and invisible mid-foot shank. The Zoom Hyperdunk 2011 Elite will hit retailers this April 28th and will be featured during the 2012 NBA Playoffs on the feet of Nike’s most explosive athletes like Blake Griffin and other high-flying dunk machines. Check out the gallery below and stay tuned to Sneaker News for complete coverage of the Nike Basketball Elite Series.

Nike Zoom Hyperdunk 2011 Elite ‘Home’

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