August 20th, 2012 by Brendan Dunne
If the rollout of this extended group of Reebok Classics bringbacks has taught us anything it’s patience. Ever since we saw the first catalog shots the sneaker loving public couldn’t wait to jump back into those days when the Vector Brand shared a slightly bigger slice of the basketball and tech-runner pie. The wait isn’t over quite yet but we do have some more shots to feed your hungry appetite, offered up by Reebok at the current Project trade show out in Las Vegas. Hit the jump for the full view which includes upcoming releases for the Reebok Question, Reebok Answer IV, Reebok DMX Run, Reebok Insta Pump Fury, Reebok Kamikaze II, and the Reebok ES22 and let us know which pair among them you’re anticipating the most.
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June 28th, 2012 by Aaron Hope
Imagine if Nike Sportswear hadn’t issued hardly any of its 1990s classics, then suddenly, BAM! — a torrent of Jordans, Air Maxes and signatures that’d leave longsuffering sneakerheads in tears. That’s kind of like what’s going on right now under Swizz Beatz‘ supervision at Reebok, as the Vector brand is finally bringing back some of its most memorable silos of the past two decades. It started last year with the Shawn Kemp-inspired Kamikaze III, a descendent of the Reebok Kamikaze II that’s now getting a proper retro treatment along with a couple of Allen Iverson’s signatures. AI’s ‘Pearlized Red’ Question is on display with the OG blue colorup soon to follow, which will be joined by the Answer IV in one of that model’s many (many) first run styles. And on the running/training side of things, we’re about to be blessed with Emmitt Smith’s EM22 and the original DMX Run (suggesting a future release for it’s DMX-debuting counterpart, the Answer I?). Have a peek at Reebok’s upcoming Retro Sport collection after the jump, let us know which of these classics you’re most excited to own and if there’s another RBK model you’d like to see return (Swizz promises “Shaqs also” soon), and be sure to stick with Sneaker News for release info.
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June 17th, 2012 by John Kim
As hinted at by the likes of Reebok man Swizz Beatz, the Reebok Question was just the tip of the iceberg as far as classics they’re bringing back in the near future. So what exactly will the line up look like when they really open the floodgates? Feast you eyes upon this, a set up of samples from what’s to come featuring a laundry list of retros like the Reebok Answer IV, Reebok DMX Run, Reebok Kamikaze (in OG form) and many more. Make sure you hit the jump with us to peep the three full pages of pics from this exciting set of sneaks and let us know which model you’re most looking forward to from the Reebok 2012-2013 range. Photos: coast2coast
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May 30th, 2012 by John Kim
REEBOK 90′S CLASSICS WEEK
Swizz Beatz’s involvement with the marketing of the ‘new generation’ of Reebok was an oft-discussed topic last year, when the hip-hop star joined forces with the long-time footwear brand to create a special edition lifestyle collection inspired by Reebok’s most prized models. After Swizz came Rick Ross, Tyga, and even Swizz Beatz’ wife and fellow hip-hop megastar Alicia Keys in the mix, but let’s keep in mind that this isn’t Reebok’s first attempt at intertwining pop culture and sport; In the mid-90′s, Reebok put a little ‘soul’ into its sneakers with ad campaigns featuring 70′s icons Don Cornelius of Soul Train and the legendary Pam Grier, known for her roles in some of the most iconic films in the history of black cinema. Their involvment came as part of a multi-million dollar campaign in 1996 when Reebok was introducing the VizHex line – a collection of high-performance footwear across all sports that featured visible Hexalite cushioning in its midsole; the VizHex line included a number of highly-advertised models like the Reebok Preacher Mid (one of Shaq’s signature shoes), the Reebok Question, and the Reebok ES22, the focus of today’s Classics Revisited.
The Reebok ES22 was a signature cross-training sneaker for NFL superstar Emmitt Smith of the Dallas Cowboys. Emmitt debuted the shoe on-field in November of 1996, creating a mounting buzz around Reebok’s VizHex line and the sneaker itself, and the ES22 later released in 1997 in Cowboys-centric colors to much fanfare. The ES22, designed by Reebok’s long-time designer E. Scott Morris, was undoubtedly one of the most popular sneakers of the year and perhaps one of the highlights of the entire decade of Cross Training kicks dominated by Nike; the dazzling colorway of the metallic blue, the unique midsole detailing that rose far above the quarter, and the fact that Emmitt Smith was one of the best players on the most iconic sports teams of the decade only played into the overall mass success of the sneaker. The Reebok ES22 is near the top of the list of most coveted Retros, and as the brand is taking a slow and steady approach to its re-issues, the ES22 is certainly on deck either later this year or next (we’ll keep you updated on that). Rejoice in the news of the ES22 re-release and check out the gallery of this old-school classic below!
Reebok ES 22
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