Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

KICKS LAB x ASICS-GEL-Lyte V “Phys Ed” Releasing This Weekend

Tokyo’s own Kicks Lab has teamed up with another Japanese staple in ASICS and sneaker customizer SBTG for a premium collaboration atop the ASICS Gel...

By Patrick Johnson January 19, 2016
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mita sneakers Uses Same Colorway For Next ASICS Collaboration

Japan’s own mita sneakers helped the ASICS Gel Lyte III celebrate its 25th anniversary in style with a tonal blue suede and nubuck, showcasing premium...

By Patrick Johnson January 18, 2016
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