Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Alicia Keys x Reebok Cargo & Reptile Collections
The partnership between Alicia Keys and Reebok is still going strong, with the Vector Brand cranking a bunch more styles recently that make up two...
Keith Haring x Reebok Freestyle Hi
The internet has so irreversibly altered what we consider ‘collaboration’ that it’s almost impossible to consider what it was actually like thirty years ago (especially...
Alicia Keys x Reebok Collection – Official Images
The Reebok team can now officially welcome a new member into their family, with Alicia Keys being the latest artist to partner up with the...
Alicia Keys x Reebok Collection
Judging by how dedicated Swizz Beatz is to his Reebok role you had to figure it was only a matter of time before he convinced...