Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
CNCPTS x New Balance 999 ‘S.E.A.L’ – Kith Release Info
Just after the turn of the calendar into 2010, New Balance purchased the OTB Boots brand in a story largely ignored by the sneakerhead scene....
Concepts x New Balance 999 “Seal” – Releasing @ Additional Stores
If you missed out on the Concepts x New Balance 999 ‘Seal’ from a couple weeks back don’t hang your head in despair just yet,...
Concepts x New Balance 999 “Seal” – Release Reminder
Does Concepts have another hit on their hands? Judging by the response so far on the out-of-nowhere New Balance 999 ‘Seal’ project we’d say yes,...
Concepts x New Balance SEAL 999 – Updated Release Info
It’s pretty refreshing isn’t it to have word of a new sneaker release pop up at the beginning of the week only to have the...