Michael Jordan + Spike Lee – Vintage Nike/Air Jordan Ads

June 11th, 2009 by | 14 comments


5ea25b7e875246ad8d4d329632466ec3798ab8d Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

Back in the late 80′s and early 90′s, Nike gave the whole sneaker game a lesson in the importance of marketing. As if it wasn’t enough that Michael Jordan was well on his way to becoming the greatest basketball player ever, his sneakers were becoming legendary in their own right. Besides Mike’s on-court success and the fact that the Air Jordan line of sneakers was on another level of style and design brilliance from anything else on the market, there was some marketing genius at work creating a mystique around Michael and his kicks in a way that had never been executed so brilliantly within the realm of athlete endorsements.

Joining Michael in many of these promotional endeavors was Spike Lee (a.k.a. Mars Blackmon), at the time an up and coming film director with a passion for Air Jordan sneakers. The two-man team of Spike and Mike partnered up for a series of commercials and print ads for the sneakers that were not only successful at the time, but have become infamous as some of the most effective and enduring ad campaigns of all time. After the jump, you can take a stroll down memory lane with a nice retrospective of the Michael Jordan/Mars Blackmon era and the marketing revolution that it helped to spark. Via NT.

06415fe0596582da44416c647602eb7663e59e8 Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

3ea35714e4c255636aae838ddceaa87e9db4abf Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

36d25b5e425f8669838d973b5cb74f4690f6cc2 Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

7262537e335c3627843dc5a2e0bd63338d9a07f Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

633153e9556e8cd1eab1a957ddfb65ee2c74d8c Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

400154ec596b82de4acb221ee4cf8d542ca9d20 Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

730153e35e6985da65f5ce53c23ca328ff5b6ea Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

0c6153e3566483db9527489c24e3e4868886ee1 Michael Jordan + Spike Lee   Vintage Nike/Air Jordan Ads

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Filed under: Air Jordans //





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