August 3, 2009 BY Aaron Kr.
DQM x adidas Consortium – Rod Laver
With New York’s Dave’s Quality Meats representing for the fixies, skaters and sneaker disciples, and their locale being a place that helped elevate the Rod Laver name as a style icon far beyond its performance origins, you’d expect a respectful treatment in their hands, and that’s what you get here. As simple as their recent 3Way collaborative output, a brick red is used throughout the upper in a number of materials – mesh, suede and leather.
A white heel patch, lining and ‘DQM’ heel tab branding matches the midsole, and the sockliners carry a topical “Recession Special” and price slashing design, that correlates perfectly with the design’s democratic simplicity and ‘everyman’ feel, finished with a beige outsole and branded lacetips for another example of the store’s focus on detail beyond the clean, unsullied feel.