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By Aaron Kr. · Published Oct 27th, 2009
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If you’ve ever wondered what it takes to be a Jordan Brand athlete, the new “Break to Build” commercial will give you an inside look. It’s well documented that on top of his natural talent and athleticism, Michael Jordan was also one of the hardest working athletes you will ever see when it came to his training and practice habits. This new commercial spot shows the Jordan Brand roster putting their work in, with names like Dwyane Wade, Carmelo Anthony, Chris Paul, Derek Jeter and others demonstrating why they deserve to represent MJ and the iconic Jumpman logo. Keep reading after the jump for a look at the new “Break to Build” commercial in its entirety. Via CounterKicks.
5 Responses to “Air Jordan – “Break To Build” Commercial”
October 27th, 2009 at 4:52 pm
lol @ D-Wade’s power clean form . . . rack the bar on your shoulders sonnn
October 27th, 2009 at 8:05 pm
Great video. Now only if the EMPLOYEES ….at JORDAN BRAND…worked even REMOTELY as hard as these athletes…
October 28th, 2009 at 9:11 am
^^ Well said josh
October 28th, 2009 at 9:15 am
Josh is speakin the truth
October 28th, 2009 at 1:32 pm
to be honest, they must be doing something right cause people keep buying the shoes. JB brings in close to a billion a year. You know how many people i see wearing those airjordan/forces and jordans that most of you dont approve of. Now im not saying they do everything perfect, but you guys complain all day about what shoe of yours didnt come out, but you still go buy whatever is out on release day, and if its not you buying it, somebody is somewhere!