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Stash x Packer Shoes x Reebok Pump Graphlite – Release Event Recap

April 1, 2011 BY / 0

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If you’ve been to the last few, you’d know at this point, that rain and Packer Shoes releases go hand in hand, but it was going to take more than a little inclement weather to keep people from coming out to last night’s in-store event. Always cleverly conceived and low in quantities, Packer and Reebok have teamed up for a number of well-received Pump collaborations already, but for the latest installment, they decided to up the ante by enlisting the creative direction of one of the sneaker world’s most prolific collaborators. Besides being regarded as a legend in the graffiti and art realms, Stash has also lent his vision to an impressive slew of sneakers over the years from a variety of big and small footwear labels. While the end results have had many different aesthetic approaches, nothing stands out quite like the multi-blue color scheme that has graced most of Stash’s most revered sneaker creations.

With the Pump Graphlite as the latest canvas for Stash’s trademark color splash, Packer’s Reebok collab brings back some classic flavor in more ways than one. It’s been a while since we’ve seen this underrated Reebok classic and what better way to reintroduce it than with a super-clean Stash colorway and waterproof materials. From the look of the line waiting outside of Packer Shoes in the rain last night, it was pretty evident that a lot of folks were very eager to get their hands on a pair, and before the doors even opened a few minutes after 6:30, the entire run that was made available online had been completely cleared out.

A few people were brought in at a time with Stash eventually waiting by the register to sign shoes, boxes, posters and other goodies for each customer. Stash joked and mixed it up with the crowd, happily posing for pics and tagging up everything in sight, including the dope MIZU water bottles that were given away with each pair of Pumps. Well over an hour passed before everyone from outside made their way in and up to the front of the line, and at that point, everyone just helped themselves to the refreshments and mingled with Stash and other attendees in the mobbed store with good vibes all around. Between the in-store and online purchases, the limited 289 pair run was long gone by today, so congrats to all that were lucky enough to cop a pair. Enjoy a gallery of pics from the in-store event after the jump and stay tuned for our 1 on 1 interview with Stash about the Packer Shoes x Reebok project and much more.


Filed under: Collaboration Events Just Released Reebok


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