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By John K. · Published Nov 07th, 2011
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For most of us, basketball is just a game played with friends, when the weather permits, when a spare hour is to be spent. For others, Basketball is a way of life. For individuals like LeBron James, Kevin Durant, Amare Stoudemire, Sue Bird, Coach K., those who have made a living out of the sport, basketball is more than just a game. Nike’s recently launched Basketball Never Stops campaign was intended to send a message to the world that despite the current state of NBA negotiations, the game simply cannot be interrupted. Want to hear their personal stories and opinions? Check out the video below to hear what they have to say, and let us know what ‘Basketball Never Stops’ means to you.
FILED IN: Basketball · Kevin Durant · LeBron
TAGS: Dirk Nowitzki, J. Cole, Kevin Durant, LeBron James, Questlove, Sue Bird
TAGS: Dirk Nowitzki, J. Cole, Kevin Durant, LeBron James, Questlove, Sue Bird
8 Responses to “What Does ‘Basketball Never Stops’ Mean?”
November 7th, 2011 at 1:52 pm
Only one champion in that pic: Dirk Nowitzki
One future champion: Kevin Durant
November 7th, 2011 at 4:32 pm
hater
November 7th, 2011 at 4:55 pm
Is LeBron fully bald now? it looks like it in the video. i guess those comments about his receding hairline got to him, or trying to copy Jordan to win a championship.
November 7th, 2011 at 4:56 pm
Funny how they air this idea during the lockout?
November 7th, 2011 at 5:57 pm
its no coincidence, the lockout is the only reason this #basketballneverstops idea came to be
November 7th, 2011 at 8:17 pm
Here you lames go again with the "Hate" word.
November 7th, 2011 at 8:17 pm
Yeah but it just started about a few weeks ago and now there's a possible chance for a season starting. Unless you mean those charity games early in the summer
November 8th, 2011 at 2:43 am
gaaaaaaaaay!