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What Does ‘Basketball Never Stops’ Mean?

November 7, 2011 BY / 8

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For most of us, basketball is just a game played with friends, when the weather permits, when a spare hour is to be spent. For others, Basketball is a way of life. For individuals like LeBron James, Kevin Durant, Amare Stoudemire, Sue Bird, Coach K., those who have made a living out of the sport, basketball is more than just a game. Nike’s recently launched Basketball Never Stops campaign was intended to send a message to the world that despite the current state of NBA negotiations, the game simply cannot be interrupted. Want to hear their personal stories and opinions? Check out the video below to hear what they have to say, and let us know what ‘Basketball Never Stops’ means to you.

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Filed under: Basketball Kevin Durant LeBron

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8 comments
TCL
TCL

Funny how they air this idea during the lockout?

BBall Master
BBall Master

Is LeBron fully bald now? it looks like it in the video. i guess those comments about his receding hairline got to him, or trying to copy Jordan to win a championship.

TRU
TRU

Only one champion in that pic: Dirk Nowitzki One future champion: Kevin Durant

jigs
jigs

its no coincidence, the lockout is the only reason this #basketballneverstops idea came to be

TCL
TCL

Yeah but it just started about a few weeks ago and now there's a possible chance for a season starting. Unless you mean those charity games early in the summer

.....
.....

Here you lames go again with the "Hate" word.



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