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By John K. · Published Nov 11th, 2011
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In early June, Sneaker News dropped the news of LeBron James’ latest off-the-court endeavor – a high-end retail boutique located in Florida’s Aventura Mall. UNKNWN touches on LeBron’s affinity for the fashion lifestyle, with available pieces being the result of a cooperative effort among LeBron James, fashion designers, taste-makers, and hometown friends. UNKNWN is scheduled to open on December 1st, so here’s a sneak peek at the outer facade of the retail spot, which should be a great new shopping destination in the area. Got any ideas of what apparel will be available? Perhaps similar to the Nike Sportswear x LeBron James Holiday 2011 Collection? via GQ.
FILED IN: LeBron
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3 Responses to “LeBron James To Open ‘UNKNWN’ Retail Store”
November 11th, 2011 at 5:16 pm
Rumor has it that shop will have a Nike Tier 0 account… Can anyone verify that?
November 11th, 2011 at 6:03 pm
I'm 5 minutes away so I'll probably check it out, but I doubt my 15 year old in need of a job ass will be able to buy anything from there.
November 11th, 2011 at 8:08 pm
It's LeBrons shop, at anytime he could have limited realeases and exclusives there if he wants, they dont need a nike account, LeBron is the nike account.