John Kim 
What you’re witnessing is ‘Athlete’ LeBron in the NBA Finals, but remember that he has three other personas that make up LeBron James as a whole. One of four identities is ‘Business‘, and it appears that the current king of Miami will get in that tricky game as he plans on opening up a new retail store in the area. The store, called ‘UNKNWN‘, will be a footwear and apparel boutique carrying some exclusive items from A.P.C., Original Fake, and of course, a Nike Tier Zero account (perhaps some sick Nike LeBron releases?). Stick with Sneaker News for more information as it develops as ‘UNKNWN’ is currently set to open its doors during the upcoming Fall 2011 season.
