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The Air Jordan 4 “Bred” Returns On Black Friday. Here’s What To Know.

Every bit of info in one place.

The Air Jordan 4 “Bred” Returns On Black Friday. Here’s What To Know.

They’re back. The Air Jordan 4 “Bred,” just two years after a “Reimagined” release that’s become the subject of some debate, returns in true original form. The iconic retro continues Nike’s tradition of big Black Friday releases on November 27th, 2026, arriving in full family sizes and in massive quantities. Below you’ll find all the essential information, including where to buy the “Bred” 4s and why this is one of the biggest Jordan releases of the year.

The Air Jordan 4 “Bred” is one of the most classic styles in the entire Air Jordan archive, pairing a black nubuck upper with Cement Grey and Fire Red accents. The heel carries Nike Air branding, while the midsole continues a trend started on the Air Jordan 3 with visible Air cushioning. The colorway pairs perfectly with Michael Jordan’s Chicago Bulls jersey, just one of many reasons it’s among the most popular Jordans of all time.

Air Jordan 4 “Bred” Release Date And Where To Buy

The Air Jordan 4 “Bred” releases Black Friday 2026 (November 27th, 2026) via Nike SNKRS and select retailers like Foot Locker. Full family sizes will be available, priced at $230 for men, $165 for grade school, $105 for preschool, and $90 for toddler. Our Where to Buy section below contains an exhaustive list of stores carrying stock. Word on the street is that a massive number of pairs have been produced, but we wouldn’t advise waiting around if these have been on your wish list for a while.

WHERE TO BUY

Mens Air Jordan 4 "Bred"

SKU: IX8180-001
RETAIL PRICE: $230
RELEASE DATE: Nov 27, 2026

US 11/27/2026 Friday

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Every Air Jordan 4 “Bred” Release: 1989 to 2026

1989: The Original Air Jordan 4 “Bred”

Designed by Tinker Hatfield, the original Air Jordan 4 “Bred” released in 1989. It featured black Durabuck, a smooth synthetic material introduced by Nike to mimic nubuck leather with more durability at a lighter weight.

1999: The First Air Jordan 4 “Bred” Retro

The “Bred” 4s returned for the first time in 1999 after Michael Jordan had retired from basketball for the second time. The celebrated reissue featured the same Durabuck construction as the original.

2008: Air Jordan 4 “Bred” Countdown Pack

The “Countdown Pack” consisted of Air Jordan sets that added up to the number 23. The Air Jordan 4 “Bred,” naturally, was paired with an Air Jordan 19 for its effort.

2012: Air Jordan 4 “Bred” Retro

This one arrived at arguably the worst era for Jordan retros as far as quality goes. Still, that didn’t stop the shoe from commanding a crowd.

2019: Air Jordan 4 “Bred” 30th Anniversary Retro

The Air Jordan 4 “Bred” returned in 2019 for its 30th anniversary, arguably right at the pinnacle of sneaker hype and a pretty big push for the model itself.

2024: Air Jordan 4 “Bred Reimagined”

Jordan Brand’s “Reimagined” series delivered a leather Air Jordan 4 “Bred” in 2024. Some love it, some would rather stick with the original synthetic nubuck build.

2026: Air Jordan 4 “Bred” Retro

If you’re still with us, 2026 will mark the seventh time the Air Jordan 4 “Bred” has hit shelves, eighth if you count the gold version that dropped in 2021 (we don’t). Jordan Brand has reportedly made a massive number of pairs so everyone can get in on the action.

Air Jordan 4 “Bred”: Frequently Asked Questions

When did the Air Jordan 4 “Bred” first release?

The Air Jordan 4 “Bred” first released in 1989 as one of the original colorways of the model, designed by Tinker Hatfield.

When does the 2026 Air Jordan 4 “Bred” release?

The 2026 Air Jordan 4 “Bred” releases November 27th, 2026, on Black Friday, via Nike SNKRS and select retailers.

How much does the Air Jordan 4 “Bred” cost?

Men’s sizes retail for $230. Grade school is $165, preschool is $105, and toddler is $90.

Why is the Air Jordan 4 “Bred” called “Bred”?

“Bred” is shorthand for black and red, the two colors that define the colorway. The nickname is used across the Air Jordan line for any black and red execution, including the Air Jordan 1 and Air Jordan 11.

How many times has the Air Jordan 4 “Bred” released?

The 2026 release marks the seventh time the Air Jordan 4 “Bred” has hit shelves, following the 1989 original and retros in 1999, 2008, 2012, 2019, and 2024.

What is the difference between the 2019 and 2026 Air Jordan 4 “Bred”?

The shape is the main one. Jordan Brand began using a different shape for the Air Jordan 4 across the board when the Nike SB Jordan 4 “Pine Green” dropped in 2023. This year’s “Bred” features that same original-inspired shape, more in line with the model’s 1989 appearance than the 2019 retro.

What is the difference between the Air Jordan 4 “Bred” and “Bred Reimagined”?

The 2024 “Bred Reimagined” swapped the model’s traditional synthetic nubuck upper for leather and introduced a more weathered finish. The 2026 release returns to the original nubuck build.

Who designed the Air Jordan 4?

Tinker Hatfield designed the Air Jordan 4, which debuted in 1989.

What was the original retail price of the Air Jordan 4 “Bred”?

The Air Jordan 4 retailed for $110 when it debuted in 1989.

How much is the original 1989 Air Jordan 4 “Bred” worth?

Deadstock 1989 pairs command four and five figures on the aftermarket depending on size and condition. Worn pairs vary widely.

Where can you buy the Air Jordan 4 “Bred”?

The 2026 release will be available via Nike SNKRS and select retailers including Foot Locker. See our Where to Buy section above for the full store list.

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