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When the colorists of Nike Basketball came up with the ‘South Beach’ colorway, they knew they had an all-time classic on their hands. The bright aqua blue and hot pink will always be recognized for one of the more controversial moments in sports history, but maybe that dark cloud is what gives the ‘South Beach’ it’s edge, because since it was first revealed in the late Fall of 2010, the South Beach colorway took the world by storm as sneakerheads hit Nike iD and sneaker customizers with this inspired theme. Using the Air Jordan III ‘Black Cement’ as the base (an act of sacrilege by some accounts), Proof Culture effortlessly transformed one classic to another by re-painting the upper in that familiar blue while adding the hot pink accents on the upper detailing as well as on the inner lining and insole. Your thoughts? Check out the extra shot below and let us know what you think.
98 Responses to “Air Jordan III ‘South Beach’ Customs”
January 27th, 2012 at 8:35 pm
You wasted a pair of black cements bro
January 27th, 2012 at 8:36 pm
played out idea, but these are pretty clean.
January 27th, 2012 at 8:38 pm
nah…
January 27th, 2012 at 8:39 pm
Crap is tacky. But apparently if you put that colorway on any shoe n*ggas gonna go bonkers.
January 27th, 2012 at 8:41 pm
damn tight nigga!
January 27th, 2012 at 8:41 pm
awesome work!
January 27th, 2012 at 8:41 pm
Word!
January 27th, 2012 at 8:42 pm
nope .
January 27th, 2012 at 8:43 pm
what up fran!
January 27th, 2012 at 8:43 pm
Enough.
January 27th, 2012 at 8:44 pm
WHEN WILL THE MADNESS STOP!!!!!!!!!!!!!!!!!!!!!!!!
January 27th, 2012 at 8:51 pm
everybody is about to thumbs down me because theres too much of this south beach shit but i actually like these
January 27th, 2012 at 8:55 pm
he just wasted a pair of cements…
January 27th, 2012 at 8:55 pm
nice work… but the S. Beach theme is getting real old. NOT hating… jus saying. Try something new! How about the SONICS colorway? lol
January 27th, 2012 at 9:02 pm
ruined a pair of 3's
leave the south beach cw on the lebrons
January 27th, 2012 at 9:06 pm
Looks chill in the pics. But could be a different story in person.
January 27th, 2012 at 9:14 pm
Nice!!! They get my stamp of approval.
January 27th, 2012 at 9:14 pm
cool idea. But that isn't filament green. This is a filament green colormatch: http://a.yfrog.com/img875/9636/uhond.jpg
January 27th, 2012 at 9:18 pm
These are DOPE! with all the Customs of the South Beaches.. Jordan should make a South Beach Colorway.. these would be dope or maybe 7s or something
January 27th, 2012 at 9:21 pm
seriously this "south beach" color way on everything needs to stop
January 27th, 2012 at 9:21 pm
bruh, what i got to do to get these?
January 27th, 2012 at 9:22 pm
looks like cotton candy. U guys can't afford these though
January 27th, 2012 at 9:23 pm
none of u guys fuckin with my sneaker game. Im the BEST sneakerhead you've ever seen. Come to my youtube page to find out why!
January 27th, 2012 at 9:23 pm
bruh, you are LEGIT!!! i aint never seen a nigga with so much swagg bro. Hands down you own this sneaker game!
January 27th, 2012 at 9:25 pm
Man if i could get my hands on these bad boys…… there wouldnt be anything i wouldnt do!
January 27th, 2012 at 9:27 pm
Stop with this damn colorway ! It looks tack on every shoe but Lebron 8s
January 27th, 2012 at 9:27 pm
bro 3's suck. these jordans suck ass. Jordan retro suck. michael jordan sucked. nba sucks. MBL is where it's at. We got prince fielder. Lets go tigers.
January 27th, 2012 at 9:28 pm
I didn't make this?!?! I dont approve this custom shit!
January 27th, 2012 at 9:29 pm
Nah. doesnt look right on 3s
January 27th, 2012 at 9:29 pm
can everyone please grt over the south beach colorway already? it is ridiculously played out right now..
January 27th, 2012 at 9:29 pm
THESE GO SO FUCKING HARD!!! WHERE CAN I BUY THESE!!! 1000$ IS THE HIGHEST IM WILLING TO PAY FOR THESE?!?! @TheHard_boy
January 27th, 2012 at 9:29 pm
Dont tell me he did this to the black cement…
January 27th, 2012 at 9:33 pm
Dope
January 27th, 2012 at 9:36 pm
Trash, just trash
January 27th, 2012 at 9:47 pm
These r super sexy!!! Dang
January 27th, 2012 at 9:48 pm
IF THESE RELEASED ID COP 3 PAIRS. THOSE ARE SO FUCKIN FLY!!
<<<
BUT ROCKIN CUSTOMS LIKE THAT IS MAD LAME AND CORNY
>>>
ANYONE WHO SEES THAT IS JUST GONNA SEE FAKES AND SAY "FAKES!!!"
SO WITH THAT SAID IF THEY RELEASED THEYD BE FIRE
BUT SINCE THERE NOT, THERE SUPER LAME CORNY AND WACK
January 27th, 2012 at 9:58 pm
Damn,,what a waste of a Black/Cement III!
January 27th, 2012 at 10:01 pm
FIRE
January 27th, 2012 at 10:03 pm
These hurt my eyes. Why do this to the 3?
January 27th, 2012 at 10:11 pm
south beach is so overated, it's not even funny.
January 27th, 2012 at 10:27 pm
what did you use to customize your shoes? im trying to start on a pair, need pointers. thanks
January 27th, 2012 at 10:30 pm
well i only got swagg, cause i steal just about every pair of shoes i review so thanks. im a loser who cant afford a damn thing!
January 27th, 2012 at 10:31 pm
no its not. Who the fuck told ANY of you to start messing with my shoes. The retro 3's came in white black and red for a damn reason. I do NOT approve of this shit!
January 27th, 2012 at 10:38 pm
I Never Knock A Custom Cause I Know I Damn Sure Can't Do It! Dope.
January 27th, 2012 at 10:40 pm
what up mike?
January 27th, 2012 at 10:41 pm
this is a ILL @ss custom job on the 3's…i wanna see more pics plus the pink strings
January 27th, 2012 at 10:41 pm
best raer alive! how's it going ross, just telling these knuckleheads to stop messing with my shoes
January 27th, 2012 at 10:44 pm
and your a person who has low self esteem because you obviously need the approval of others before you make a decision on anything, but that's the majority of people these days, that's why the lane for ya'll is so wide and continues to grow with every hypebeast and nutrider.
January 27th, 2012 at 10:48 pm
I wouldn't buy them but i think their pretty cool.
January 27th, 2012 at 11:02 pm
they should have stopped making south beach customs after the retro 6 south beaches. those are the only ones that look decent
January 27th, 2012 at 11:27 pm
Hype Beach
January 27th, 2012 at 11:30 pm
Custom shoes are starting to become obsolete. Everyone is starting to customize everything from foams, Lebrons, and Jordans. These are cool, but nothing to go crazy over. Havent seen a dope color scheme or custom in a few months.
January 27th, 2012 at 11:32 pm
MBL?!?…………..Maybe you should spell check before you say some dumb shyt like that to get attention.
January 28th, 2012 at 12:12 am
This is doing too much.
January 28th, 2012 at 12:51 am
JUST STOP
January 28th, 2012 at 12:58 am
Fuck LeBron For This Man Ruined A Great Sneaker ..
January 28th, 2012 at 1:07 am
Man now what in the baby cow balls is this?!?! Can i say friday the 13th? Cuz this sight is horrible!!!!!!!!!! Leave south beaches to lebrons no ring ass, leave mj to mj.. 6 rings on deck ayeeee swisher blowinnn
January 28th, 2012 at 1:36 am
They just look like Pink and Blue 3s. To me it doesn't have the same effect of the Lebron South Beaches….they're dope just not epic .
January 28th, 2012 at 2:01 am
NO. These blow
January 28th, 2012 at 2:29 am
….worse than JB did
January 28th, 2012 at 2:53 am
Not big fan of customs even tho not easy to make. Da kid nerf customs were dope tho for the lebron 9 and Kobe 7
January 28th, 2012 at 8:37 am
Oh look, it's a weirdo talkin to himself using multiple accounts.. AGAIN.
You need attention that bad bruh? Your father should've hug you more homie. It's mad pathetic that you choose to seek out recognition on this site that I frequent, because I for one am tired of your idiotic, one man, mostly homo, childish displays of comedy. I've seen it written about you numerous times and I agree. You have too much time on your hands. How old ARE you? I refuse to believe you're an adult. If you are you must be off your med's. Get a blog site and take your schizo show there. All trolls must be destroyed ESPECIALLY you. YOURE NOT FUNNY WERIDO! DAMN!!
January 28th, 2012 at 8:45 am
you guys done with your circle jerk yet?
January 28th, 2012 at 10:03 am
the teal blue is WAY off from the original. Can appreciate the work put into this but let's please leave the SB on the Lebron 8 and move along now
January 28th, 2012 at 10:18 am
fecal matter
January 28th, 2012 at 10:44 am
You can cop at ProofCulture.com family.
January 28th, 2012 at 10:45 am
yeah, the south beach cw is clearly a hype magnet, but these are actually a pretty well-done custom, looks nice
January 28th, 2012 at 10:48 am
OK! What we do is custom sneakers, key word, "custom". We provide a service for are customers that make it possible for them to have what ever comes to mind. People who love the idea of individuality in a reality where there is very little. The piece that you see here is a order from a customer who had this in mine. The thing that we would like for people to pay attention to is the execution of the work. We would really like to steer away from being labeled as "Hype Beast", but the reality of our business bring these thoughts to people on the out side looking in. If you wanna see something hot, fill out our order form http://proofculture.com/custom-sneaker-order-form… and let us see some new creations. We will be dropping some work from the minds of our team soon tho, thank you all for your comments and your time.
January 28th, 2012 at 11:35 am
OK! What we do is custom sneakers, key word, "custom". We provide a service for are customers that make it possible for them to have what ever comes to mind. People who love the idea of individuality in a reality where there is very little. The piece that you see here is a order from a customer who had this in mine. The thing that we would like for people to pay attention to is the execution of the work. We would really like to steer away from being labeled as "Hype Beast", but the reality of our business bring these thoughts to people on the out side looking in. If you wanna see something hot, fill out our order form http://proofculture.com/custom-sneaker-order-form… and let us see some new creations. We will be dropping some work from the minds of our team soon tho, thank you all for your comments and your time.
January 28th, 2012 at 12:14 pm
i got these
January 28th, 2012 at 12:20 pm
Damn you mad bro? Let a nigga be even if he is talking to himself. You apparently have too much time to be able to write an angry paragraph
January 28th, 2012 at 12:22 pm
Great attention to detail solid custom work dude.
January 28th, 2012 at 12:38 pm
JAY YOURE A FUCKIN MORON AND HAVE NO CLUE WHAT UR TALKING ABOUT, FIRST OFF I DONT NEED ANY APPROVAL FROM ANYONE ON ANYTHING, FACT IS THERE FUCKIN NO DIFFERENT THAN A PAIR OF FAKES SO THEREFORE CLOWNERY ON FEET. SECOND OFF ID COMPLETELY DESTROY AND BODY YOUR COLLECTION. I DONT CARE WHAT YA GOT YA CANT FUCK WITH ME PERIOD. YOUR MOM HAS LOW SELF ESTEEM.
FUCK OUTA HERE CLOWN
January 28th, 2012 at 1:01 pm
"HE" is you lame cornball. Mad? No sick and tired of your duplicitous trollin weirdo ass.
January 28th, 2012 at 1:51 pm
Honestly i dnt understand y r idiots messing with the classics,makeing jordan seem like the copycat when really lebron is,stop these wack ass colorways and stop messing with the classics!
January 28th, 2012 at 2:10 pm
Troll
January 28th, 2012 at 2:13 pm
I don't know what you gotta do. But I know what you wanna do for em homo.
January 28th, 2012 at 2:15 pm
Why not just cut out the middle man (the pc) and move your conversation to the mirror, since you're Talkin to yourself anyway?
January 28th, 2012 at 2:19 pm
I know YOU mean some homo shit but….Would you stop Talkin to yourself on SneakerNews? Oh, even better, stop comin here all together?
January 28th, 2012 at 2:28 pm
im sorry michael jordan, it's just i used to love you as a kid. I loved you so much, people thought i was gay, "which i really am" can you ever forgive me?
January 28th, 2012 at 2:28 pm
nope. I love circle jerking with the best rapper alive!
January 28th, 2012 at 2:28 pm
hey michael jordan, come to my youtube page and see why im the best sneakerhead of all time!
January 28th, 2012 at 5:22 pm
Read my dude, we do what people ask for. Not what we wanna do, but this is the business we in. If you want some LBJ's done Jay's or what ever colorway you can come up with. Fill this out http://proofculture.com/custom-sneaker-order-form… then you can have people hatin' on your personal creations.
January 28th, 2012 at 5:22 pm
Thanks man.
January 28th, 2012 at 5:52 pm
fuck up
January 28th, 2012 at 7:33 pm
nice job on the kicks. but lets b lil more og.
January 28th, 2012 at 8:27 pm
not everything needs a "South Beach" treatment. the craftsmanship looks decent but why on a pair of Black Cements? Certain sneakers just should not be customed.
January 29th, 2012 at 5:10 am
You just went from Michael Jordan 3's…to Richard Simmons 3's…how does that make you feel?
January 29th, 2012 at 11:27 am
SneakerNews, can you guys PLEASE end this "South Beach " custom clorway. Seems to get worse and worse every sneaker.
January 29th, 2012 at 12:47 pm
Wow your paint job on these are incredible Props!
January 30th, 2012 at 12:28 pm
Thanks family, as you see cats cant get past the idea of the colorway and see the work in changing a classic black, cement and red Jordan, into a south beach inside and out. The detail in taking the pre heats colorway and strategically taking where the color was on them, and placing it on a 3. So thanks for the love family I appreciate it.
February 1st, 2012 at 5:55 am
Hey Sneakernews, how about posting original and creative customs not just Jordan color flips!
April 7th, 2012 at 2:43 pm
i can make em asswell
April 24th, 2012 at 4:26 pm
if u are the real michael jordan he aint the best rapper alive dats jay-z all fckn day lol
April 24th, 2012 at 4:28 pm
my sneaker game will crush urs anytime
April 30th, 2012 at 5:27 pm
WHERE DO YOU GET THESE?!
May 1st, 2012 at 9:45 pm
Damn boiii u gat endless thumbs down…….
May 6th, 2012 at 11:47 pm
South Beach colorway is played tf out. Forgot he did the Miami VIs with basically the same coloway but used the pink and teal as accents on a greyish base. But since bright ass colors is wat everybody likes and wala the South Beach hype wont die!!
But I think these wouldve looked better if you kept the cement grey but theyre horrible