Classics Revisited: Nike Blazer ’73 “Beautiful Losers” (2005)

August 7th, 2012 by | No comments


beautiful losers nike blazer 2005 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

NIKE BLAZER WEEK

Art, skate, surf, punk, hip-hop, street graffiti – all of these colonies of expertise were in focus when Nike sought out like-minded individuals for much of its freelance projects in the 2000′s. Nike, of course, grew to a multi-billion dollar company with its focus on mainstream sports and competition, but simultaneously established its place in the sub-culture with a number of memorable collaborations in an attempt to bring sublime art to Nike shoes. This, in part, explains why many sneaker collaborations were so limited to begin with; simply put – Nike didn’t intend the shoes to be for ‘everyone’, but the inevitable growth of the sneaker sub-culture made these limited edition affairs unprecedentedly coveted and eventually became the pillars of ‘sneakerhead’ history. Perhaps the most art-concentrated sneaker collaboration was in 2005, when Nike teamed up with Aaron Rose – the curator of an art collective known as Beautiful Losers.

Beautiful Losers (first a published book in 2005 and later a documentary film in 2008) was a compilation of the some of the most influential and organic artworks of the generation. Contributions from notable names like Shepard Fairey, KAWS, and Geoff McFetridge played a role in displaying the most significant cultural accomplishments in history and how they were a result of self-seeking outsiders rather than the ‘establishment’ of marketing experts or corporate focus groups. The Nike Blazer ‘Beautiful Losers’ was a special release to pay tribute to the release of the book; both the Varsity Red and Black versions feature the reflective Beautiful Losers typefont on the heels of the shoes, with each version owning a unique tongue label (messages like ‘The Painters of Contemporary Life’, ‘The Beaten Path’, and ‘Transforming Terrains’). This limited release was, as expected quickly picked up by art and sneaker collectors alike, and today remains as one of the most significant art-based Nike sneakers in history. More of ‘Beautiful Losers’ below, so take a look and check back tomorrow for more of Classics Revisited: Nike Blazer.

Nike Blazer ’73 Premium
Varsity Red/Varsity Red-White
312220-661
07/2005

Black/Black-Varsity Red
312220-001
07/2005

nike blazer mid beautiful losers 570x351 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

beautiful losers nike blazer mid 2005 570x431 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

312220 661 570x280 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

nike blazer 73 beauitful losers red 570x570 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

312220 001 570x369 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

beautful losers nike blazer mid black 570x427 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)

nike blazer mid beautiful losers black 570x427 Classics Revisited: Nike Blazer 73 Beautiful Losers (2005)
Photos: pys/rakuten

Filed under: Blazer, Collaboration // Tags: , ,





0 comments
Back to Top ↑


  • Top Categories

    • Just Released
    • Nike Air Max
    • Nike Air Force 1s
    • Nike SB
    • Dunk
    • Air Jordans
    • Basketball
    • LeBron
    • Adidas
    • Running
    • Collaboration
    • Nike Retro
    • Upcoming Sneakers
    • Skate
    • eBay
    • Lifestyle Sneakers
  • Featured Content


  • Archives

  • SN Weekly Email Newsletter






  • Ads

    Jordans Daily
    ebay
    nitrolicious
    Sneaker News Advertise

>>>>