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adidas adiPower Barricade “#2@12 Social Media” All in 2012 Custom

August 13, 2012 BY / 2

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With each year more and more of the Earth’s billions join the ranks of social media, swelling the massive voice to a progressively greater pitch. A worlwide event on the scale of the 2012 London Olympics has been a pretty good barometer of that, with seemingly every major event earning a trending topic and plenty of news outlets rattling off figures regarding mentions per minute on Twitter and Facebook. adidas’ All in 2012 series of customs pays homage to that growing voice in this latest creation, a version of the adidas adiPower Barricade tech’d out with some embedded electronics that let you tweet while on the court. Click through for the video explaining the adidas adiPower Barricade “#2@12 Social Media” by Nash Money and let us know what you think in the comments below.


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Filed under: Adidas Customs

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2 comments
R Deezy
R Deezy

I don't think the electronics right now are going to be durable enough to be on athletes shoes. Feet get stepped on, they get wet in the grass. There has to be some sort of durable line of electronics made if they're going to appear in future shoes



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