Brendan Dunne 
How do you make Olympic footwear memorable in a season so jam-packed with sneakers eagerly associating themselves with that international stage of sport? adidas has come up with a truly unique approach for this year, going the social media route and encouraging fans to submit their choice for the most “all in” moment on each day of Olympic competition. Selections will in turn be used as a base for customization on any number of adidas performance models, each coming in a bright red colorway and apparently utilizing actual elements from the games (the video preview imagines badminton birdies and celebratory confetti boiled down into a design). Click through with us to check out the video for the adidas All In 2012 Olympic Customization series and head over to their Facebook page to participate.
